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The paper examines how the tiny ethno-cultural group of Setos constructs its identity in the multicultural context. The study examines the validity of three acculturation models and tests earlier findings on the relationship between identity and well-being. The results suggest that Setos have clearly adopted a multicultural identity strategy while not merging different identities, and that they have managed to separate the material well-being from the pride of their identity. Despite its small size and peripheral location, the Setos' way to preserve their identity in a constantly changing context is an interesting lesson for other indigenous groups, and also for bigger neighbors.