Moral Perception
In: Gantman, A. P. & Van Bavel, J. J. Moral perception. Trends in Cognitive Sciences. Forthcoming
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In: Gantman, A. P. & Van Bavel, J. J. Moral perception. Trends in Cognitive Sciences. Forthcoming
SSRN
In: PNAS nexus, Band 2, Heft 1
ISSN: 2752-6542
Abstract
Hate speech on social media threatens the mental health of its victims and poses severe safety risks to modern societies. Yet, the mechanisms underlying its proliferation, though critical, have remained largely unresolved. In this work, we hypothesize that moralized language predicts the proliferation of hate speech on social media. To test this hypothesis, we collected three datasets consisting of N = 691,234 social media posts and ∼35.5 million corresponding replies from Twitter that have been authored by societal leaders across three domains (politics, news media, and activism). Subsequently, we used textual analysis and machine learning to analyze whether moralized language carried in source tweets is linked to differences in the prevalence of hate speech in the corresponding replies. Across all three datasets, we consistently observed that higher frequencies of moral and moral-emotional words predict a higher likelihood of receiving hate speech. On average, each additional moral word was associated with between 10.76% and 16.48% higher odds of receiving hate speech. Likewise, each additional moral-emotional word increased the odds of receiving hate speech by between 9.35 and 20.63%. Furthermore, moralized language was a robust out-of-sample predictor of hate speech. These results shed new light on the antecedents of hate speech and may help to inform measures to curb its spread on social media.
Beliefs have long been posited to be a predictor of behavior. However, empirical investigations into the relationship between beliefs (e.g., "vaccines cause autism") and behaviors (e.g., vaccinating one's child), mostly correlational in nature, have provided conflicting findings. To explore the causal impact of beliefs on behaviors, participants first rated the accuracy of a set of statements (health-related in Study 1, politically-charged in Studies 2 and 3) and chose corresponding campaigns to donate available funds. They were then provided with relevant evidence in favor of the correct statements and against the incorrect statements. Finally, participants rated the accuracy of the initial set of statements again and were given a chance to change their donation choices. The results of all three studies show that belief change predicts behavioral change, finding of particular relevance for interventions aimed at promoting constructive behaviors such as recycling, donating to charity, or employing preventative health measures.
BASE
In: PNAS nexus, Band 2, Heft 6
ISSN: 2752-6542
Abstract
Artificial intelligence (AI) can be harnessed to create sophisticated social and moral scoring systems—enabling people and organizations to form judgments of others at scale. However, it also poses significant ethical challenges and is, subsequently, the subject of wide debate. As these technologies are developed and governing bodies face regulatory decisions, it is crucial that we understand the attraction or resistance that people have for AI moral scoring. Across four experiments, we show that the acceptability of moral scoring by AI is related to expectations about the quality of those scores, but that expectations about quality are compromised by people's tendency to see themselves as morally peculiar. We demonstrate that people overestimate the peculiarity of their moral profile, believe that AI will neglect this peculiarity, and resist for this reason the introduction of moral scoring by AI.
In: PNAS nexus, Band 1, Heft 2
ISSN: 2752-6542
Abstract
To what degree can we determine people's connections with groups through the language they use? In recent years, large archives of behavioral data from social media communities have become available to social scientists, opening the possibility of tracking naturally occurring group identity processes. A feature of most digital groups is that they rely exclusively on the written word. Across 3 studies, we developed and validated a language-based metric of group identity strength and demonstrated its potential in tracking identity processes in online communities. In Studies 1a–1c, 873 people wrote about their connections to various groups (country, college, or religion). A total of 2 language markers of group identity strength were found: high affiliation (more words like we, togetherness) and low cognitive processing or questioning (fewer words like think, unsure). Using these markers, a language-based unquestioning affiliation index was developed and applied to in-class stream-of-consciousness essays of 2,161 college students (Study 2). Greater levels of unquestioning affiliation expressed in language predicted not only self-reported university identity but also students' likelihood of remaining enrolled in college a year later. In Study 3, the index was applied to naturalistic Reddit conversations of 270,784 people in 2 online communities of supporters of the 2016 presidential candidates—Hillary Clinton and Donald Trump. The index predicted how long people would remain in the group (3a) and revealed temporal shifts mirroring members' joining and leaving of groups (3b). Together, the studies highlight the promise of a language-based approach for tracking and studying group identity processes in online groups.
SSRN
Working paper
In: PNAS nexus, Band 2, Heft 4
ISSN: 2752-6542
AbstractWe explored whether moralization and attitude extremity may amplify a preference to share politically congruent ("myside") partisan news and what types of targeted interventions may reduce this tendency. Across 12 online experiments (N = 6,989), we examined decisions to share news touching on the divisive issues of gun control, abortion, gender and racial equality, and immigration. Myside sharing was systematically observed and was consistently amplified when participants (i) moralized and (ii) were attitudinally extreme on the issue. The amplification of myside sharing by moralization also frequently occurred above and beyond that of attitude extremity. These effects generalized to both true and fake partisan news. We then examined a number of interventions meant to curb myside sharing by manipulating (i) the audience to which people imagined sharing partisan news (political friends vs. foes), (ii) the anonymity of the account used (anonymous vs. personal), (iii) a message warning against the myside bias, and (iv) a message warning against the reputational costs of sharing "mysided" fake news coupled with an interactive rating task. While some of those manipulations slightly decreased sharing in general and/or the size of myside sharing, the amplification of myside sharing by moral attitudes was consistently robust to these interventions. Our findings regarding the robust exaggeration of selective communication by morality and extremism offer important insights into belief polarization and the spread of partisan and false information online.
In: PNAS nexus, Band 2, Heft 3
ISSN: 2752-6542
Abstract
Characterizing ontogenetic changes across the lifespan is a crucial tool in understanding neurocognitive functions. While age-related changes in learning and memory functions have been extensively characterized in the past decades, the lifespan trajectory of memory consolidation, a critical function that supports the stabilization and long-term retention of memories, is still poorly understood. Here we focus on this fundamental cognitive function and probe the consolidation of procedural memories that underlie cognitive, motor, and social skills and automatic behaviors. We used a lifespan approach: 255 participants aged between 7 and 76 years performed a well-established procedural memory task in the same experimental design across the whole sample. This task enabled us to disentangle two critical processes in the procedural domain: statistical learning and general skill learning. The former is the ability to extract and learn predictable patterns of the environment, while the latter captures a general speed-up as learning progresses due to improved visuomotor coordination and other cognitive processes, independent of acquisition of the predictable patterns. To measure the consolidation of statistical and general skill knowledge, the task was administered in two sessions with a 24-h delay between them. Here, we report successful retention of statistical knowledge with no differences across age groups. For general skill knowledge, offline improvement was observed over the delay period, and the degree of this improvement was also comparable across the age groups. Overall, our findings reveal age invariance in these two key aspects of procedural memory consolidation across the human lifespan.
In: PNAS nexus, Band 2, Heft 1
ISSN: 2752-6542
Abstract
Where do prescient ideas—those that initially challenge conventional assumptions but later achieve widespread acceptance—come from? Although their outcomes in the form of technical innovation are readily observed, the underlying ideas that eventually change the world are often obscured. Here, we develop a novel method that uses deep learning to unearth the markers of prescient ideas from the language used by individuals and groups. Our language-based measure identifies prescient actors and documents that prevailing methods would fail to detect. Applying our model to corpora spanning the disparate worlds of politics, law, and business, we demonstrate that it reliably detects prescient ideas in each domain. Moreover, counter to many prevailing intuitions, prescient ideas emanate from each domain's periphery rather than its core. These findings suggest that the propensity to generate far-sighted ideas may be as much a property of contexts as of individuals.
There has been growing concern about the role social media plays in political polarization. We investigated whether out-group animosity was particularly successful at generating engagement on two of the largest social media platforms: Facebook and Twitter. Analyzing posts from news media accounts and US congressional members (n = 2,730,215), we found that posts about the political out-group were shared or retweeted about twice as often as posts about the in-group. Each individual term referring to the political out-group increased the odds of a social media post being shared by 67%. Out-group language consistently emerged as the strongest predictor of shares and retweets: the average effect size of out-group language was about 4.8 times as strong as that of negative affect language and about 6.7 times as strong as that of moral-emotional language-both established predictors of social media engagement. Language about the out-group was a very strong predictor of "angry" reactions (the most popular reactions across all datasets), and language about the in-group was a strong predictor of "love" reactions, reflecting in-group favoritism and out-group derogation. This out-group effect was not moderated by political orientation or social media platform, but stronger effects were found among political leaders than among news media accounts. In sum, out-group language is the strongest predictor of social media engagement across all relevant predictors measured, suggesting that social media may be creating perverse incentives for content expressing out-group animosity.
BASE
In: PNAS nexus, Band 1, Heft 1
ISSN: 2752-6542
Abstract
The affective animosity between the political left and right has grown steadily in many countries over the past few years, posing a threat to democratic practices and public health. There is a rising concern over the role that "bad actors" or trolls may play in the polarization of online networks. In this research, we examined the processes by which trolls may sow intergroup conflict through polarized rhetoric. We developed a dictionary to assess online polarization by measuring language associated with communications that display partisan bias in their diffusion. We validated the polarized language dictionary in 4 different contexts and across multiple time periods. The polarization dictionary made out-of-set predictions, generalized to both new political contexts (#BlackLivesMatter) and a different social media platform (Reddit), and predicted partisan differences in public opinion polls about COVID-19. Then we analyzed tweets from a known Russian troll source (N = 383,510) and found that their use of polarized language has increased over time. We also compared troll tweets from 3 countries (N = 79,833) and found that they all utilize more polarized language than regular Americans (N = 1,507,300) and trolls have increased their use of polarized rhetoric over time. We also find that polarized language is associated with greater engagement, but this association only holds for politically engaged users (both trolls and regular users). This research clarifies how trolls leverage polarized language and provides an open-source, simple tool for exploration of polarized communications on social media.
In: Frontiers in Human Neuroscience, Band (140), Heft 2012
SSRN
In: PNAS nexus, Band 2, Heft 7
ISSN: 2752-6542
Abstract
Social media users tend to produce content that contains more positive than negative emotional language. However, negative emotional language is more likely to be shared. To understand why, research has thus far focused on psychological processes associated with tweets' content. In the current study, we investigate if the content producer influences the extent to which their negative content is shared. More specifically, we focus on a group of users that are central to the diffusion of content on social media—public figures. We found that an increase in negativity was associated with a stronger increase in sharing for public figures compared to ordinary users. This effect was explained by two user characteristics, the number of followers and thus the strength of ties and the proportion of political tweets. The results shed light on whose negativity is most viral, allowing future research to develop interventions aimed at mitigating overexposure to negative content.
Changing collective behaviour and supporting non-pharmaceutical interventions is an important component in mitigating virus transmission during a pandemic. In a large international collaboration (Study 1, N = 49,968 across 67 countries), we investigated selfreported factors associated with public health behaviours (e.g., spatial distancing and stricter hygiene) and endorsed public policy interventions (e.g., closing bars and restaurants) during the early stage of the COVID-19 pandemic (April-May 2020). Respondents who reported identifying more strongly with their nation consistently reported greater engagement in public health behaviours and support for public health policies. Results were similar for representative and non-representative national samples. Study 2 (N = 42 countries) conceptually replicated the central finding using aggregate indices of national identity (obtained using the World Values Survey) and a measure of actual behaviour change during the pandemic (obtained from Google mobility reports). Higher levels of national identification prior to the pandemic predicted lower mobility during the early stage of the pandemic (r = −0.40). We discuss the potential implications of links between national identity, leadership, and public health for managing COVID-19 and future pandemics.
BASE
SSRN
Working paper