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Major natural disasters often prompt charities to start rallying for extra donations. However, little is known about which variables predict disaster donations most strongly. Here we focused on donations to victims of typhoon Haiyan in the Philippines (2013). A multifaceted approach combined three potential predictors: (a) prosocial traits (social value orientation and social mindfulness, or SVO and SoMi), (b) socio-demographic variables, and (c) minimal social cues (eye images). Participants (N = 643) completed an online survey in which they decided whether or not to spend time on a fundraising task to support the typhoon victims. Results of this exploratory study showed that SVO and SoMi, followed by educational attainment and political ideology, were the most prominent predictors of the decision to donate. Furthermore, SVO, SoMi, educational attainment, and religiosity were related to the donated amount. In disaster relief appeals, prosocial personality (and certain socio-demographic factors) might be a more important predictor of helping behavior than exposure to eye images.

Major natural disasters often prompt charities to start rallying for extra donations. However, little is known about which variables predict disaster donations most strongly. Here we focused on donations to victims of typhoon Haiyan in the Philippines (2013). A multifaceted approach combined three potential predictors: (a) prosocial traits (social value orientation and social mindfulness, or SVO and SoMi), (b) socio-demographic variables, and (c) minimal social cues (eye images). Participants (N = 643) completed an online survey in which they decided whether or not to spend time on a fundraising task to support the typhoon victims. Results of this exploratory study showed that SVO and SoMi, followed by educational attainment and political ideology, were the most prominent predictors of the decision to donate. Furthermore, SVO, SoMi, educational attainment, and religiosity were related to the donated amount. In disaster relief appeals, prosocial personality (and certain socio-demographic factors) might be a more important predictor of helping behavior than exposure to eye images.

Abstract. There is ample evidence for the central role of morality in social judgments. However, research has not examined whether perceived morality of others also drives perceived humanness, nor has it extensively considered its behavioral consequences. These issues were addressed across two studies. Study 1 revealed that information about a target person's morality increased his/her perceived humanness, which in turn explained positive behavioral intentions toward him/her. Study 2 pointed out that information about a target person's morality increased unselfish behaviors toward him/her. This effect was explained by perceived humanness of the target. Implications of the relationship between morality, perceived humanness, and unselfish behaviors are discussed.

People cooperate every day in ways that range from largescale contributions that mitigate climate change to simple actions such as leaving another individual with choice - known as social mindfulness. It is not yet clear whether and how these complex and more simple forms of cooperation relate. Prior work has found that countries with individuals who made more socially mindful choices were linked to a higher country environmental performance - a proxy for complex cooperation. Here we replicated this initial finding in 41 samples around the world, demonstrating the robustness of the association between social mindfulness and environmental performance, and substantially built on it to show this relationship extended to a wide range of complex cooperative indices, tied closely to many current societal issues. We found that greater social mindfulness expressed by an individual was related to living in countries with more social capital, more community participation and reduced prejudice towards immigrants. Our findings speak to the symbiotic relationship between simple and more complex forms of cooperation in societies.