Suchergebnisse

Una página web mejorada, de fácil acceso, con información y herramientas para la comunicación directa con los electores. Blogs de candidatos y cargos, vídeos para compartir en la web y un sistema de mensajes sms (o mms, multimedia) para móviles. Una buena base de datos de simpatizantes y, si es posible, una red social cercana donde los propios ciudadanos propaguen ideas e iniciativas de los partidos y candidatos. Estos son los instrumentos imprescindibles de la ciberpolítica para campañas electorales, que los partídos españoles realizaron en mayo, cuando se renovaron los cargos municipales de todo el país. Campañas dirigidas a ciudadanos ciborgs, observadores del mundo a través de la interfaz luminosa de las pantallas. Ciudadanos superpotenciados por la tecnología de la sociedad de la información, electores inseparables del teléfono móvil y la conexión de banda ancha a Internet. Más allá del mito de la apatía política, en Internet habitan los superusuarios, consumidores intensivos de información, participativos en la Red y fuera de ella. Los nuevos líderes de comunidades virtuales que proyectan su actividad, ideas e intereses más allá del ciberespacio e influyen en el resto de la sociedad.

La restauración monárquica no habría sido posible sin democracia y sin televisión. El texto da cuenta de la transmisión de la boda del príncipe de Borbón, con Leticia Ortíz la periodista divorciada. Tras la boda el marketing democrático.

Enumera los instrumentos imprescindibles de la ciberpolítica para campañas electorales en España, cuando se renovaron los cargos municipales. La política vuelve a ser personal cuando ciudadanos y políticos se hablan cara a cara y cita varios ejemplos, reconociendo la recuperación de la comunicación directa. La ciberdemocracia es muy exigente. Los políticos prefieren la magia de la imagen. La sociedad no sabe como detener la propaganda viral que bombardea a los buscadores de red.

Enumera los instrumentos imprescindibles de la ciberpolítica para campañas electorales en España, cuando se renovaron los cargos municipales. La política vuelve a ser personal cuando ciudadanos y políticos se hablan cara a cara y cita varios ejemplos, reconociendo la recuperación de la comunicación directa. La ciberdemocracia es muy exigente. Los políticos prefieren la magia de la imagen. La sociedad no sabe como detener la propaganda viral que bombardea a los buscadores de red.

Sinopsis de las siguientes tesis: Efecto de Falsificación de Productos en los Negocios y Mercadeo Internacional, Viabilidad Económica del Cultivo de Papas en Puerto Rico, Comercio electrónico: Retos y efectividad del internet en las estrategias de mercadeo, Caso estudio: Impacto de la Reforma de Salud en la Corporación de servicios de Salud y medicina avanzada, Diseño de arquetipos para evaluar el desempeño de las inversiones de las compañías de inversión registradas en Puerto Rico, Análisis de seis grandes desastres de mediados de los 1990s relacionados con derivados financieros y las lecciones para aprender.

Purpose– This study aims to focus on how companies operating in international food commodity markets can improve their long-term competitiveness and profitability upon financial pressure. Management can choose between generic strategies of either cost leadership or enhanced value adding by differentiation and innovative marketing strategies. The aim of the paper is to highlight key findings from a case study perspective.Design/methodology/approach– The research is set within the farmed salmon sector in the world's second largest producing country, Chile, which is also a fast growing emerging economy in Latin America. Semi-structured personal interviews were conducted with General Managers of this global industry.Findings– Unexpectedly, our findings show that executives preferred competitive strategy of cost reduction rather than differentiation. Based on previous research, we recommend managers of individual firms and trade associations to play down commoditisation and to pursue differentiation strategies with particular attention to emergent environmental attributes.Originality/value– Practitioners from Latin America may learn on empirical considerations of international marketing strategies taking this competitive global industry as an example. An overall cost leadership strategy is not sufficient in a mature industry, and customer-oriented strategies are needed more than production-oriented strategies. Clustered firms are recommended to benefit from differentiation strategies with particular attention to emergent environmental attributes.

Funding from the Irish Research Council for Science, Engineering and Technology (C.Å.); Science Foundation Ireland, 09/RFP/MTR2425 (J.A.V.; C.Å.) and 12/IA/1422 (K.A.D.); the European Union Seventh Framework Programme project NanoTransKinetics, grant agreement no. 266737 (C.Å.) and FutureNanoNeeds grant agreement no. 604602 (K.A.D.); and the Irish Research Council (L.W.F.) is gratefully acknowledged. ; Experimental observations in cell biology have advanced to a stage where theory could play a larger role, much as it has done in the physical sciences. Possibly the lack of a common framework within which experimentalists, computational scientists and theorists could equally contribute has hindered this development, for the worse of both disciplines. Here we demonstrate the usage of tools and concepts from statistical mechanics to describe processes inside living cells based on experimental data, suggesting that future theoretical/computational models may be based on such concepts. To illustrate the ideas, we describe the organisation of subcellular structures within the cell in terms of (density) pair correlation functions, and subsequently use the same concepts to follow nano-sized objects being transported inside the cell. Finally, we quantify an interesting subcellular re-organisation, not previously discerned by molecular biology methods. ; Publisher PDF ; Peer reviewed

Purpose
– The purpose of this paper is to explore, using the conceptual frameworks of psychic distance and resource-based view, how Brazilian firms resolve strategic dilemma. Brazilian firms face a strategic dilemma about whether to diversify and exploit the rapidly growing markets of China or to protect and expand the established markets of the Greater Mercosur region. The strategic responses of Brazilian business to business firms are examined within the context of internationalization decisions.


Design/methodology/approach
– The paper takes a qualitative approach to study the decisions taken by Brazilian firms to deal with the strategic dilemma arising from competitive developments in domestic and regional markets.


Findings
– Findings support four hypotheses based on the psychic distance and resource-based view frameworks. However, the fifth hypothesis that trust would be an impediment for establishing business in China for Brazilian firms was not supported. Trust did not appear as a concern for Brazilian businesses.


Practical implications
– Two practical implications can be drawn from the findings. First, Brazilian firms have to consider whether they have made themselves vulnerable to attacks from Chinese firms in the Greater Mercosur region by not aggressively entering the Chinese markets. Second, they also have to understand whether their lack of strong presence in the Chinese markets has resulted not only in lost opportunities but also in making it difficult for them to enter the market later.


Originality/value
– The paper takes a multi-theoretical approach to provide insights into the international business expansion decisions of firms in a major economy in the Greater Mercosur region. It contributes to the growing literature on firms in emerging economies. By adopting a qualitative approach to study the research questions, the paper provides insights into the behaviors of firms confronting strategic tradeoffs.

Purpose– This paper aims to analyse the characteristics of Chinese multinational corporations in other emerging economies using evidence from Latin America (LA)vis-à-visthe features found in previous studies of Chinese companies operating in developed countries.Design– It does this by studying the fit of theoretical frameworks recently developed for Chinese firms, the support from the government and the strength of their capabilities in relation to those of local competitors. The analysis is based on case studies with data collected from a theoretical sample of Chinese companies operating in LA.Findings– The results show that these companies seem to be following a pattern similar to that described by Mathews's (2006) Linkage–Leverage–Learning, that the support from the government does not seem to play an important role in their internationalisation process, that they appear to have developed a set of capabilities strong enough to compete in the host market (in particular how to combine their strengths with those of local partners) and that they are engaged in a positive cycle of development that helps them to overcome some of the challenges and barriers of operating in Latin American emerging markets by complementing/leveraging their strengths with those of local firms.Originality/value– The findings indicate that Chinese companies are following patterns in their internationalisation to Latin American emerging markets that seems to be a combination of conventional theories (including previous studies on emerging markets-based firms) with idiosyncratic elements.