Suchergebnisse

During the past 20 years Belarus has experienced lots of changes in social relations, politics, economy that involved decreasing of attention to Belarusian's image. In Belarus image problems has become a topic of debates among media scholars just in the last five years. Perfect country brand has become increasingly essential to the longevity and popularity of products and services of this country in today's marketplace. Although much research conducted by European and American scholars has covered the theoretical aspects of brand image, little has focused on the actual techniques used to create successful brand image of the country and the criteria by which country brand should be judged. In last decades the role of the Internet increased. This provide valuable insight about how to use the World Wide Web in making successful image of the country and the less studied web-phenomenon fanfiction in improvement of the image brand.

The article discusses the issues of calculating the Active Ageing Index in Russia and its regions. It presents an overview of the existing approaches to assessment, highlights their advantages and disadvantages. The main drawback of the considered approaches is the unavailability of data for calculating the index — statistical observations and surveys used are carried out irregularly or not for all subjects of the Russian Federation. An alternative approach to assessment of the Active Ageing Index in the regions of Russia is proposed. The information base for calculating the index is data tracked on a regular basis annually for all subjects of the Russian Federation. The index calculating is based on five indicators grouped by three dominants (health, labor activity and safety). The index indicators are selected according to five criteria. Construction of the Active Ageing Index includes four consecutive stages. To obtain normalized indicators, threshold values are set — minimum and maximum. The proposed approach to the construction of the Active Ageing Index was tested on data for 2020. The results of the assessment showed that not all subjects of the Russian Federation have successfully implemented measures in the field of active ageing, and the results are uneven. No subject of the Russian Federation has reached the fixed threshold (target) values for all indicators of the Active Ageing Index. This approach to assessment allows, firstly, to regularly identify shortcomings of the regional target indicators and inconsistency of the regional policy goals with the national goals and requirements of international organizations; and, secondly, to compare regions by how they cope with achieving results in active ageing in order to identify the best practices.

The article examines physical activities and sports events, its trends and peculiarities of state regulation in the St. Petersburg region in the conditions of modern political and economic reality. An original comprehensive approach to the study of problems in this industry is presented. Since the basis of management in the organiza-tion of sports and physical culture events is formed by legal regulation tools and personnel specialists from different fields, a legal analysis was carried out and regulatory regulators at the federal and regional levels were investigated, information on the personnel shortage was also structured for the first time based on the results of a sociological study, and a methodology for determining the main and additional personnel needs was applied. The statistical analysis of official sports and physical culture events was conducted in order to identify trends in the organization of sports events in the St. Petersburg region. Based on the analyses' results, it is proposed to create an integrated form of interaction between specialists in education, economics and sci-ence, which formed the developed management structure of the sports events organization. In order to achieve the goal of increasing the level of economic indicators of the St. Petersburg region, including by increasing the volume of sports tourism, it is proposed to develop a priority direction, the basis of which is the holding of phys-ical culture events in the rank of national and international competitions.