Suchergebnisse

The restaurant business is an integral part of the city's branding, as their activities affect the interests of various stakeholder groups, primarily the authorities, locals and tourists. However, if the formation of the city's brand belongs to the competence of local governments and is part of its long-term development plan, then the branding of catering establishments is the task of the entrepreneurs themselves. The article considers the concepts of "city brand" and "organization brand". A typical strategy of brand management of restaurant business enterprises using the method of "goal tree" has been developed. The formation of strategy begins with defining the mission and vision of the enterprise. Among the main strategic areas of the strategy are the following: identity, production, marketing, staff, reputation, ethics and social responsibility. Each of the areas is important and integral to building a successful brand. Since SMM-marketing plays an important role in the modern world of the Internet and social networks, the article presents current areas of work in social networks. Such areas include: focusing on meanings, maximum naturalness, disappearing content, video content and personalization of employees. It is established that at the legislative level the state has only a partial influence on certain attributes of restaurant business branding. As a result, the main directions of stimulating the efficiency of certain components of catering of public catering establishments by local governments were proposed, namely: interest and motivation of restaurant businesses in the branding process based on the approved strategy of the territorial unit, cooperation and interaction of local governments with management catering, holding competitions among catering establishments in nominations related to branding, organizing regular meetings of local governments with representatives of restaurant businesses, promotion of catering establishments by local governments among tourists, involvement of restaurant businesses in various events.

The party ideologues of the Soviet totalitarian state artificially developed and actively introduced into the life of the titular nation of the Ukrainian SSR a new Soviet ritualism, the main goal of which was to raise from every Ukrainian a Russified citizen of the Soviet type without national identity and religious beliefs, with a Russian consciousness, mentality and language. The article proves that the ancient church and religious traditions and customs of the Ukrainian people continued to be a part of the everyday culture of Ukrainians. The religious activity of representatives of the Ukrainian ethnic group was especially observed during the celebration of Christmas, Epiphany, Easter and other church holidays. And although the number of adherents of religious rites in the republic was different – from less in the East to more in the West, Christian values, despite atheism, continued to be the basis of the spiritual life of the absolute majority of Ukrainians.

The increase in international tensions and the threat of global selfdestruction has determined the appearance of new interdisciplinary sciences aimed to investigate ways of contradictions resolving and raising the peace process's effectiveness. Since the Second World War, issues of peace have become the object of study for several disciplines: polemology, eirenology, conflict resolution, and peace studies. They coexisted and rivalled in questions of methods and ways of cognition and achievement of peace. From 1960 to 1980, peace studies had been taking the first place. It had broadened and deepened the object and methods of peace research and been transformed into a separate interdisciplinary scientific field for studying and analyzing the preconditions for forging a lasting peace. Peace studies has combined conflict studies, development studies, philosophical-ethical reflections, historical context, and the international relations theory. Within peace research, two main schools have coalesced. The American traditional school (J. Burton) went in for peace keeping through predominantly analyzing international relations, arms control, disarmament, balance of power, and methods to establish peace "from the top". The Scandinavian critical school (J. Galtung, B. V. A. Rolling, K. Boulding), based on updated social doctrine of the catholic church (the encyclicals of Pope John XXIII and Pope Paul VI), studied the underlying basis of conflict, having developed the theory of positive peace as a state of absence of not only direct but also of structural violence. Since the beginning of the 21st century, over 300 academic institutions and universities have been engaged in peace studies. Current peace research focuses on problems of global climate change, terrorism, sustainable development, failed states, and violation of human rights. At the same time, unsteady terminology is a significant problem of peace studies. R. Seidelman spoke about peace studies as a discipline in its infant stage. Evidently, a hybrid type of warfare, novel compound risks and threats to international security will promote the appearance of new directions of peace research. Key words: war, conflict, peace studies, peace research, peace process, conflict resolution, polemology.

The article deals with the relevance of the assessment and development of the value potential of a modern adolescent. The approaches to the problem are analyzed, including on the territory of the European scientific community. The influence of the value potential of the adolescent on the nature of the adolescent's behavior in modern psychosocial reality is shown. The life-meaning orientations of adolescents were investigated according to the Life-meaning orientations test of D.A. Leontiev. A thorough study of instrumental and terminal values was carried out using the tests of M. Rokich and I. G. Sanin. Their influence on the life spheres of the personality of a teenager is analyzed. The connection between the actual values and meanings of adolescents with the leading activities and the social situation of personality development in adolescence is shown. The importance of the development of the value and meaning sphere of a teenager and the realization of his value potential has been proved.

In Ukraine, media of national minorities support the principles of civil society, tolerance and social stability. Therefore, the analysis of activity of media of national minorities, especially Polish minority in Prykarpattia, is the task of this article. A key method of the research is the comparative critical analysis of the activities of public organizations and private media of Polish minority in the Pre-Carpathian region. The author argues that registered periodicals and radios of Polish national minority in the Pre-Carpathian region develop the cultural and ethnical identity of this minority. Polish-speaking and bilingual newspapers and magazines of Pre-Carpathian region are important factors, which help to preserve and publicly express identity, reveal the uniqueness of traditions, and the degree of assimilation. Permanent publishing of government-approved periodicals of Polish national minority develops the feeling of equality and gives the opportunity for its representatives to realize cultural demands. In general, we can say that media of national minorities raise awareness of society, promoting national reconciliation, mutual understanding between people, and development of society.

The development of physical culture and sports is of great social importance. The development of the state and society today cannot be imagined without sports. The article determined that it is expedient to consider the development of professional sports, which is the basis for the formation of patriotic education and the country's image on the world stage, as well as physical culture and sports at the amateur level, which creates conditions for public health. Given the important social role that sport plays in the development of the state, it is advisable to prioritize the development of physical culture and sports in the formation of public policy in the strategic perspective. The article analyzes the experience of developed countries in implementing mechanisms for public management of physical culture and sports. The specifics of the formation of state policy for the development of physical culture and sports in different countries are determined. On the basis of the analysis the results of introduction of separate mechanisms of public management of physical culture and sports are defined, on the basis of the analysis of their efficiency offers concerning possibility of introduction of the best world practices of development of sports in national system of preparation of sportsmen management at the national level. As a result of the analysis, the prospects for the development of physical culture and sports, their priorities in terms of external transformations and global challenges, which allowed to project possible ways to develop physical culture and sports as a subject of public administration, which is important for social development.

tendencies of development of the branch were described, and also the big public and social role of physical culture and sports was separately allocated. The direct connection between the development of physical culture and sports and the economic development of the country was determined. The author provides an analysis of the functions of the public administration system in the formation of state policy in the field of physical culture and sports. By analyzing the legal support for the development of physical culture and sports, it was determined that insufficient attention is paid to organizational issues and standardization of sports development processes, which will be issues of further research along with finding ways to implement public administration mechanisms in physical culture and sports.

The article considers the essence of the intellectual capital of the diplomatic service. It is determined that the peculiarity of the development of the world market economy is the formation of the knowledge economy, which in turn has radically changed the principles of socio-economic development. Knowledge and information are gradually becoming one of the key factors in the development of the state. The study of the development of intellectual capital of the diplomatic service is now of great importance, has both theoretical and practical significance for the effective functioning of the civil service, as well as the implementation of effective public administration of foreign policy and international cooperation. The task of effective state management of the intellectual capital of the diplomatic service is to expand the powers and create the preconditions for the successful operation of the institution. Integration and combination of existing methods and tools with new innovative forms allows to expand the competencies of the institution and improve its activities. Intellectual capital is an important factor in innovation and the implementation of effective public foreign policy. The article systematizes the essence of the concept of "intellectual resources" as a system of a set of forms of intellectual resources of the institution, which are formed in the process of mastering the latest knowledge for sustainable development. It is proved that intellectual capital includes three main components: human capital, relationship capital and structural capital. It is determined that the strengthening of the processes of integration and globalization requires the state to improve the system of training, retraining and personnel management of the diplomatic service of all levels in order to have effective strategies at the international level. The work of the state in the field of foreign policy and international relations will depend on the effective improvement of the management of intellectual resources. The effectiveness of the entire diplomatic environment will depend on how successfully the diplomatic mechanism adapts to the new international information environment.

This paper presents the analysis of the writings of Archbishop Josyf Slipyi (1892–1984). All of them were collected, systematized, and published during 1968–2003 by his close collaborators – Ivan Khoma, Ivan Yatsiv, Yurii Fedoriv, and Ivan Muzycka. The title of this work is "Opera Omnia Josephi (Slipyi-Kobernyckyj-Dyčkovskyj) archiepiscopi maioris". Today, we have eighteen volumes of scientific works, sketches, reviews, monographs, travel notes and articles. All of them were previously published in various editions. In the article, we divide them into two blocks. The first part is the writings of the first period of Josyf Slipyi's activity. Most of them have theological content. The other part is the texts with different objectives: the philosophical and theological dimension, the history of dogmas, the history of ecclesiastical culture, and the historical essays: pedagogical, biographies and articles. The author deals with different themes in daily life. The value of Josyf Slipyi's writings is the possibility of understanding the situation of his time. His suggestions remain current even today, not only for the ecclesial hierarchy but also for all Christians. Archbishop Josyf worked hard all his life for the Church's and his homeland's good. He had a broad vision and never focused on working in a specific direction, but he cared about providing a wide range of spiritual, material and cultural needs of Ukrainians and then in the Diaspora. He left a valuable legacy to his descendants, particularly in his scientific works.

The American model is considered to be one of the most developed systems of public administration. The United States is one of the most developed democracies in the world. It should be noted that the leading countries of socio-economic development have high sports results. In general, the interaction of different public administrations is the basis of an effective system of public administration in the United States, which is reflected in the relationship between public authorities, the private sector, local governments and public associations. The United States is one of the leaders in world sports. The amount of funding for sports in the United States is one of the largest in the world. It is important to note that the specifics of the public sports management system in the United States is its interaction with the private sector. Each state has its own specifics of sports policy-making, but they are all based on the commercialization of sports development processes. The article identifies priorities for the development of physical culture and sports, the effectiveness of such development, leading countries, analyzes the classical approaches to building public administration systems, conducted a retrospective analysis, which identified effective models of public management of physical culture and sports. Thus, in the United States, sport is a multiplier industry that affects the development of other sectors of the economy: trade, hotels and restaurants, tourism, infrastructure construction and more. The country is developing primarily professional sports, focused on results. Professional sports are a profitable business that operates under the laws of the open market. This allows you to attract additional investment and increase the achievements of athletes. It was determined that the American model is characterized by the development of sports as a business structure, which determines the increase in compliance of the results with the costs involved in the development of physical culture and sports.