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The aim of the article is to analyse the sociological aspects of political communication of creative society in Lithuania, that is to calculate (using official statistics) the approximate quantity of a creative class in nowadays society (in Lithuania and in some countries of the world: the European Union's average of 27 countries, the USA, Canada, Russia; China still does not have such statistics). The research showed that in the nowadays society (that could be called creative society), the representatives of creative class make not less than 25–30% of all employees in that country (using official statistics, and namely, the economic activity classification 'NACE Rev. 2' and its analogues in other countries, in the section level, the creative class is calculated as the sum of the most suitable economic activities: J, K, L, M, P, Q, R). Moreover, the research showed that the quantity of creative class in the nowadays society was constantly increasing – by 3% on the average in every 10 years (estimating official statistics for the period of 1990–2020 where available). The article is based on the results of the doctoral dissertation prepared by the author.

The article analyses creative society political communication in Lithuania. Creative society (as a separate society type) is grounded by the increasing (and starting to dominate since 2000) amount of creative class in contemporary society, and by recent phenomenon of creative industries. Contemporary scientific research is mainly limited by creative society features, creative society economics and creative industries; however, there is lack of creative society analysis by public policy instruments. The article aims to make a model of creative society policy and, having evaluated the Lithuanian practice according to it, to define directions of implementation of this policy. Firstly, attitudes of researchers towards creative society were generalized, presenting its features, and the importance, alternatives, and possible directions of such policy. Secondly, having performed simulation and the case study (directions' determination and implementation of creative society policy in Lithuania), the model of creative society policy was made (this model demonstrates how creative society policy might be formed and implemented in other countries), and directions of implementation of this policy were defined. The article summarizes main results of author's prepared doctoral dissertation. Directions for further research can be analysis of directions of creative society policy, investigation of dream society (as a future type).

The article analyses creative society political communication in Lithuania. Creative society (as a separate society type) is grounded by the increasing (and starting to dominate since 2000) amount of creative class in contemporary society, and by recent phenomenon of creative industries. Contemporary scientific research is mainly limited by creative society features, creative society economics and creative industries; however, there is lack of creative society analysis by public policy instruments. The article aims to make a model of creative society policy and, having evaluated the Lithuanian practice according to it, to define directions of implementation of this policy. Firstly, attitudes of researchers towards creative society were generalized, presenting its features, and the importance, alternatives, and possible directions of such policy. Secondly, having performed simulation and the case study (directions' determination and implementation of creative society policy in Lithuania), the model of creative society policy was made (this model demonstrates how creative society policy might be formed and implemented in other countries), and directions of implementation of this policy were defined. The article summarizes main results of author's prepared doctoral dissertation. Directions for further research can be analysis of directions of creative society policy, investigation of dream society (as a future type).

Aim of research is to make the model of implementation of creative society policy, showing the empirical process of public policy in Lithuania. The main method of research is a long-term (longitudinal) analysis of documents (performed in 2011–2015). Results are the model of implementation of creative society policy (the model shows how this policy can be formed and implemented in a separate country). Moreover, the following directions (determined during the preparation of the state development strategy) of formation of this policy in Lithuania were revealed: active society; solidary society; learning society. Furthermore, the following directions of implementation of this policy (through the state development strategy) in Lithuania were revealed: "quick wins" (commitment of the Government to take 10 important actions every year); systemic implementation of this strategy (through the system of strategic planning documents; as well, it is essential to have the proper institution, with the necessary powers to control the preparation and implementation of strategies in all levels); direct involvement of communities and non-governmental organizations.KEYWORDS: creative society, contemporary society, model, policy, public policy process.

Creative society is a type of society in which the most important social group is a creative class. The creative class consists of people employed in science and engineering, research and development, high technology industries (i.e. innovation industries), art, music, culture, aesthetics and design (i.e. creative industries), as well as knowledge-based workers in health care, financial and legal services. According to calculations of scientists, a country has a creative society if representatives of the above-mentioned areas make 25-30 percent of all employees in that country. Promotion of culture is the main pre-condition for development of a creative society. This pre-condition is confirmed by the European research "The Impact of Culture on Creativity". The aim of the article is to find the level of promotion of culture (as a pre-condition for development of a creative society) in different countries. Research method was statistical data analysis (Eurostat database was used). It was found that the average level of promotion of culture in the European Union was 0.4 percent of GDP, and in Lithuania – 0.5 percent of GDP every year. Statistical data analysis revealed that the financially reasonable level of promotion of culture (as a pre-condition for development of a creative society) could reach 3 percent of GDP every year because there were other state functions (e.g. general public services, social protection) in the European Union that got even 7 percent of GDP every. [to full text]

Creative society is a type of society in which the most important social group is a creative class. The creative class consists of people employed in science and engineering, research and development, high technology industries (i.e. innovation industries), art, music, culture, aesthetics and design (i.e. creative industries), as well as knowledge-based workers in health care, financial and legal services. According to calculations of scientists, a country has a creative society if representatives of the above-mentioned areas make 25-30 percent of all employees in that country. Promotion of culture is the main pre-condition for development of a creative society. This pre-condition is confirmed by the European research "The Impact of Culture on Creativity". The aim of the article is to find the level of promotion of culture (as a pre-condition for development of a creative society) in different countries. Research method was statistical data analysis (Eurostat database was used). It was found that the average level of promotion of culture in the European Union was 0.4 percent of GDP, and in Lithuania – 0.5 percent of GDP every year. Statistical data analysis revealed that the financially reasonable level of promotion of culture (as a pre-condition for development of a creative society) could reach 3 percent of GDP every year because there were other state functions (e.g. general public services, social protection) in the European Union that got even 7 percent of GDP every. [to full text]

Creative society is a type of society in which the most important social group is a creative class. The creative class consists of people employed in science and engineering, research and development, high technology industries (i.e. innovation industries), art, music, culture, aesthetics and design (i.e. creative industries), as well as knowledge-based workers in health care, financial and legal services. According to calculations of scientists, a country has a creative society if representatives of the above-mentioned areas make 25-30 percent of all employees in that country. Promotion of culture is the main pre-condition for development of a creative society. This pre-condition is confirmed by the European research "The Impact of Culture on Creativity". The aim of the article is to find the level of promotion of culture (as a pre-condition for development of a creative society) in different countries. Research method was statistical data analysis (Eurostat database was used). It was found that the average level of promotion of culture in the European Union was 0.4 percent of GDP, and in Lithuania – 0.5 percent of GDP every year. Statistical data analysis revealed that the financially reasonable level of promotion of culture (as a pre-condition for development of a creative society) could reach 3 percent of GDP every year because there were other state functions (e.g. general public services, social protection) in the European Union that got even 7 percent of GDP every. [to full text]