Suchergebnisse

Although communication is a method, which is most widely used by business organizations, public, political and even religious organizations apply it as well. Lithuania still feels the lack of public relations knowledge, especially in service companies or organizations not connected with profit-making. The Catholic Church of Lithuania encounters quite a lot of problems, which might be solved applying the knowledge of communication and public relations. Although Roman Catholic Church has already formed basics of communication policy by announcing several decrees concerning this field, it is still estimated too insufficiently in Lithuania. Therefore, the Catholic Church of Lithuania is starting to realize necessity of communication in today's secular society. I have carried out the analysis of the public relations activities of the Catholic Church of Lithuania. The results of the analysis showed that there are two main levels of public communication in Lithuania – the national one and the congregational one, but none of them is carried proper. The Catholic Church of Lithuania has to form individual pastoral plan of communication and reorganize existing implements – make them more innovative and effective in order to reach audience and do an impact on it.

Although communication is a method, which is most widely used by business organizations, public, political and even religious organizations apply it as well. Lithuania still feels the lack of public relations knowledge, especially in service companies or organizations not connected with profit-making. The Catholic Church of Lithuania encounters quite a lot of problems, which might be solved applying the knowledge of communication and public relations. Although Roman Catholic Church has already formed basics of communication policy by announcing several decrees concerning this field, it is still estimated too insufficiently in Lithuania. Therefore, the Catholic Church of Lithuania is starting to realize necessity of communication in today's secular society. I have carried out the analysis of the public relations activities of the Catholic Church of Lithuania. The results of the analysis showed that there are two main levels of public communication in Lithuania – the national one and the congregational one, but none of them is carried proper. The Catholic Church of Lithuania has to form individual pastoral plan of communication and reorganize existing implements – make them more innovative and effective in order to reach audience and do an impact on it.

Although communication is a method, which is most widely used by business organizations, public, political and even religious organizations apply it as well. Lithuania still feels the lack of public relations knowledge, especially in service companies or organizations not connected with profit-making. The Catholic Church of Lithuania encounters quite a lot of problems, which might be solved applying the knowledge of communication and public relations. Although Roman Catholic Church has already formed basics of communication policy by announcing several decrees concerning this field, it is still estimated too insufficiently in Lithuania. Therefore, the Catholic Church of Lithuania is starting to realize necessity of communication in today's secular society. I have carried out the analysis of the public relations activities of the Catholic Church of Lithuania. The results of the analysis showed that there are two main levels of public communication in Lithuania – the national one and the congregational one, but none of them is carried proper. The Catholic Church of Lithuania has to form individual pastoral plan of communication and reorganize existing implements – make them more innovative and effective in order to reach audience and do an impact on it.