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Transmedia storytelling is the technique of telling a single story (or) story experience across multiple platforms and formats using current digital technologies. One good example for transmedia storytelling is "DC Comics". Transmedia storytelling involves creating content that engages an audience using various techniques to permeate their daily lives. The aim of the study is to create awareness about the transmedia storytelling and to find how transmedia storytelling has an impact on the present crisis. A detailed study was done by referring several articles about transmedia storytelling in public awareness. All the articles are taken from Scopus and Pubmed databases. Articles selection includes recent study on transmedia storytelling and excludes articles with only transmedia storytelling. Scoring was done for all the 25 articles. Here by we conclude that transmedia storytelling has developed in recent times and it has many uses in public awareness in the present situation. It also helps in increasing creativity and abilities of students. Now-a-days transmedia storytelling has become a part of every individual's life.

-- Random Family At the heart of the story are two teenagers: Marshal Mariot, an introverted video gamer and bike rider, and Frankie Paul, who leaves foster care to direct his cousin's drug business while he's in prison. Frankie devises a plan to attack Marshall and his friends--it is his best chance to showcase his toughness and win respect for his crew. Catching wind of the plan, Marshall and his friends decide they must preemptively go after Frankie's crew to defend their honor. The pressure mounts as both groups of teens race to find a gun and strike first. All the while, the community at large--a cast that includes the teens' families, black market gun dealers, local pastors, a bodega owner and a veteran beat cop--try their best to defuse the conflict and keep the kids alive. Based on Venkatesh's three decades of immersion in Chicago's Southside, and as propulsive as a novel, The Tomorrow Game is a nuanced, timely look at the toll that poverty and gun violence take on families and their communities.

This book presents a systematic study of transboundary, regional and local water conflicts and resistance across several river basins in South Asia. Addressing hydro-socio-economic aspects in competing water sharing and transfer agreements, as well as conflicting regimes of legal plurality, property rights and policy implementation, it discusses themes such as rights over land and natural resources; resettlement of dam-displaced people; urban-rural conflicts over water allocation; peri-urbanisation, land use conflicts and water security; tradeoffs and constraints in restoration of ecological flows in rivers; resilience against water conflicts in a river basin; and irrigation projects and sustainability of water resources. Bringing together experts, professionals, lawyers, government and the civil society, the volume analyses water conflicts at local, regional and transboundary scales; reviews current debates with case studies; and outlines emerging challenges in water policy, law, governance and institutions in South Asia. It also offers alternative tools and frameworks of water sharing mechanisms, conflict resolution, dialogue, and models of cooperation and collaboration for key stakeholders towards possible solutions for effective, equitable and strategic water management. This book will be useful to scholars and researchers of development studies, environment studies, water studies, public policy, political science, international relations, conflict resolution, political economy, economics, sociology and social anthropology, environmental law, governance and South Asian studies. It will also benefit practitioners, water policy thinktanks and associations, policymakers, diplomats and NGOs.

"Companies can succeed not by battling competitors, but rather by creating "blue oceans" of uncontested market space. These strategic moves create a leap in value for the company, its buyers, and its employees, while unlocking new demand and making the competition irrelevant. This book defines an approach on how one can create Blue Oceans and be recognized as a 'Consultative Seller'"--

Managing Your Outsourced IT Services Providerteaches executives and managers of organizations how to unleash the full potential of their outsourced IT services workforce and IT-enabled business processes safely and profitably. Drawing on two decades of experience managing client relationships for global IT services companies, Venkatesh Upadrista guides outsourcing organizations around the hazards of geographic distance, linguistic miscommunication, organizational mismatch, and functional disparity between receiver requirements and provider capabilities.The first half of the book describes what an outsourcing organization needs to know about the IT services providers industry in general to deal intelligently with specific providers: namely, the industry's organizational types, strategic drivers, competitive labor market constraints, and tactics for hitting PL targets. The second half of the book teaches outsourcers how to evaluate prospective providers, craft service level agreements, formalize best practices, and manage the full gamut of receiver?provider relationships to optimize outcome in terms of cost, timeliness, and quality of services received.The descriptions and prescriptions in Managing Your Outsourced IT Services Providerapply equally to onshore and offshore outsourcing, but examples and case studies focus on offshoring. In addition, Upadrista analyzes the advantages, disadvantages, and special considerations and caveats of single provider outsourcing and captive centers. Venkatesh Upadristais a global client executive at CapgeminiFinancial Services in Amsterdam. He was formerly a global solutions manager atTata Consultancy Services, a client partner at Wipro Services, a CIO partner atMcKinsey Co., and a manager at Cognizant Technology Solutions. He is theauthor of Managing Offshore DevelopmentProjectsand Distributed Agile: TheProven Agile Software Development Approach and Toolkit for GeographicallyDispersed Teams. Upadrista took his degree in mathematics and computerscience from Andhra University.

Health and medicine rarely constitute object of enquiry in the social science literature in India. Given the fact that experience of disease and its detection are deeply embedded in social settings, foundational questions on the meaning and experience of health and on the role of medicine have to be raised. Drawing upon published social science research in the field, this book discusses many of these questions. It also brings medical pluralism into the heart of social theory of health and medicine

The relationship between literature and politics is a reciprocal one. The core theme of literature makes a positive impact on individual and society. Literature was considered as a powerful tool to explore the moral, ethical and social values which brought notable changes in the socio – political sphere. In this context, Thirukkural is most important universally accepted literature as it reveals the ethical values of politics and administrative system found in the erstwhile Tamil society like elements of state, fortification, excellence of army, factors for good governance, qualities of a king, minister, avoidance of faults, etc. Thirukkural is a timeless Tamil Classic written approximately 2,000 years ago by the great thinker and philosopher - Saint Thiruvalluvar. Ethical and political principles of a very high standard are expressed in the Thirukkural in a lucid and precise manner which also applicable to the present day democratic governance. Out of the three, the second part 'Porul', (Wealth) is a treatise on political philosophy and administrative practices as well as on economy. It is directly addressed to the leader or the Ruler. As such this paper attempts to highlight the administrative thoughts of Thiruvalluvar in the context of good governance and welfare politics that existed in ancient Tamil society.