The significance of the women's movement to marketing: a life style analysis
In: Landmark dissertations in women's studies series
In: Praeger special studies : Praeger scientific
29 Ergebnisse
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In: Landmark dissertations in women's studies series
In: Praeger special studies : Praeger scientific
In: Consumption, markets and culture, Band 19, Heft 6, S. 597-600
ISSN: 1477-223X
In: The information society: an international journal, Band 22, Heft 4, S. 191-194
ISSN: 1087-6537
In: New media & society: an international and interdisciplinary forum for the examination of the social dynamics of media and information change, Band 7, Heft 1, S. 147-150
ISSN: 1461-7315
In: Consumption, markets and culture, Band 4, Heft 4, S. 345-367
ISSN: 1477-223X
In: Consumption, markets and culture, Band 3, Heft 4, S. 297-330
ISSN: 1477-223X
In: Consumption, markets and culture, Band 3, Heft 3, S. 195-213
ISSN: 1477-223X
In: Organization: the interdisciplinary journal of organization, theory and society, Band 1, Heft 1, S. 19-23
ISSN: 1461-7323
For this first issue we invited a number of contributors to 'speak out' about their potential agendas for a field of study called organization studies and thus a journal such as Organization. We asked for short pieces, each focusing on a particular issue of importance to its author. We also wanted pieces untrammelled by normal academic conventions. The authors were to feel free to speak as speculatively, provocatively, passionately, as they chose.
In: Knowledge, Band 5, Heft 3, S. 413-416
In: Journal of consumer research: JCR ; an interdisciplinary journal, Band 7, Heft 2, S. 189
ISSN: 1537-5277
In: Consumption, markets and culture, Band 19, Heft 5, S. 427-450
ISSN: 1477-223X
In: Marketing theory, Band 14, Heft 1, S. 135-138
ISSN: 1741-301X
It is well known that markets are value creating economic, social and cultural systems. In marketing, Sydney Levy originally proposed symbolic value as the notion underlying consumption activity. This was followed by Kotler's elaboration of customer value or customer satisfaction as the basis and justification for marketing. We have also seen the emergence of exchange value and use value in the works of Bagozzi and Holbrook respectively as the corner stone of all marketing and consumption activities. More recently, with the emergence of brand marketing globally, Peñaloza and Venkatesh introduced the notion of sign value, asserting that the market economy is tending toward a sign economy. Thus markets are viewed as social/cultural constructions and what is created is a system of meanings, especially in the global and cross-cultural environments. It is in the broad context of established works and more specifically in the context of consumer culture that we comment on Karababa and Kjeldgaard's article in this issue that takes the value discourse one step further by enunciating a cultural paradigm. They present a comprehensive analysis that includes "exchange value," "perceived value," "value as cognitive evaluation," "social values and value systems," "value as co-created," "aesthetic value," and "identity and linking value." We believe that Karababa/Kjeldgaard's framework is a good start and is indeed a contribution to the growing literature on market value.
In: Australasian marketing journal: AMJ ; official journal of the Australia-New Zealand Marketing Academy (ANZMAC), Band 18, Heft 4, S. 256-263
In: Consumption, markets and culture, Band 11, Heft 1, S. 1-1
ISSN: 1477-223X
In: Consumption, markets and culture, Band 11, Heft 1, S. 45-70
ISSN: 1477-223X