Projecting influence : film and the limits of Beijing's soft power / Paul Clark -- Soft power in the living room : a survey of television drama in CCTV's foreign language channels / Dani Madrid-Morales -- Poetics of failure :performing humanism in the Chinese blockbuster / Victor Fan -- Going to Hollywood with non-Han films : a potential soft-power synergy? / Vanessa Frangville -- Upclose, broadcasting the Chinese dream : CCTV news and China's cultural policy presented to a global audience / Viola Sarnelli -- Non-state agents, quotidian soft power, and the work of the Overseas Film Festival : case studies from London / Luke Robinson -- Towards a "Chinese cinema" in New Zealand : transnational cinema as localized soft power / Luo Hui -- CCTV Africa in an expanding mediasphere : Chinese soft power and a South-South connectivity out of Kenya / Keith B. Wagner -- Animating virtual soft power : digital animation's dreams, nightmares, and wonders / Paola Voci -- Soft power by accident or by design : if you are the one and Chinese television / Wanning Sun -- Jia Zhangke's Mountains may depart (2015) and the China dream; or, How Chinese art cinema learned to stop worrying and love Chinese soft power / Elena Pollacchi -- The feminine touch : Chinese soft power politics and Hong Kong women filmmakers / Gina Marchetti -- Afterword : shifting perspectives on soft power and Chinese screens / Yingjin Zhang