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His article analyses non-verbal and mixed signs as important elements of the linguasemiotic space of the institutional discourse (pedagogical in particular) on the example of Volgograd educational institutions. The article elicits that the semiotic space of the educational institutions under analysis is rich in all kinds of signs which reflect the institutional nature of the educational institutions emphasizing the participants' of the pedagogical discourse social statuses. The linguistic analysis is applied to non-verbal signs (paralinguistic signs, iconic signs, symbolic signs, coloronyms, symbolic artifacts) as well as to mixed ones. A mixed sign is a combination of verbal and non-verbal components (coat of arms, anthem, ritual). According to the results of the research it is stated that the linguasemiotic space of VSMU, VolSU, VolSAU, VSPEA, VSAPE and Volgograd conservatory is more developed then the linguasemiotic space of VSTU, VSSPU and VSIAC.

The position of vowels in acoustic space is described using the values of the F1 and F2 formants. The approach is determined by the need to perceptually distinguish neighboring vowels. The area occupied by a specific vowel is described as a combination of microfields with each microfield formed by a set of allophone positions of the vowel in question. The results obtained demonstrate that the variability of the allophone position in the acoustic field can be determined by a number of factors, such as the degree of prominence and vowel position in the phrase. With this aim vowel positioning in the acoustic space in words with neutral and emphatic stress was studied. The speech material for analysis comprised the word 'Stas' embedded in the carrier phrase 'Stas ne byl tihoney' ('Stas was not quiet') with the target word occupying initial, medial and final positions in the phrase; in each position the word was pronounced with neutral and emphatic stress. F1 and F2 values of the sound [a] in the word 'Stas' were extracted with the FFT method using the Praat software. The Student paired t-test was employed to note the significance of difference between the first and second formant frequencies of neutrally and emphatically stressed vowels. The analysis revealed that the vowels uttered with emphatic stress are characterized by an expansion of their acoustic vowel space by moving off the vowel space center. The displacement occurs either through an increase of F1, a decrease of F2, or both. A general trend was observed in the impact of phrasal position on vowel formant frequencies. Though the vowels under neutral stress seemed to display greater response to the phrasal position factor compared to the emphatically stressed ones, noticeable regularities could not be established due to a high intradialectal variability of speakers.

The relevance of the study is due to the problem of inaccurate information identification in the media space. The legislative acts designed to solve this problem do not offer terms for this kind of messages, and current methods of linguistic examination do not provide tools for distinguishing inaccurate messages with different intentional bases. A review of approaches to qualifying inaccurate information in media linguistics and in the field of forensic linguistics has been conducted. Fact-forming principles have been highlighted; they allow the creator of a distorted fact to make deceit invisible and effective, which results in the interiorization of this fact in the minds of mass audience. Inaccurate messages that distort reality are proposed to be divided into two groups, namely, factoids and fakes. The former are socially dangerous plausible information that claims to be a real fact. The latter are messages that suggest entertaining and playful understanding and do not pose a threat of harm to human life. Models of linguistic analysis of factoids performing a manipulative function and fakes aimed at entertaining the audience have been developed. Particular attention is paid to the criteria for distinguishing fakes and factoids; an example of inaccurate information, demonstrating signs of both pragmatic types for a manipulation purpose, was considered.

The research is focused on identification of the language markers functioning in English oral spontaneous speech that correlate with the average level of professional knowledge in representatives of humanitarian professions and that may be detected by the recruitment commission during the employee selection process. The purpose of the study is to identify these speech signs, conduct their sociolinguistic analysis, and systematize them according to such parameters as syntax, vocabulary, grammar, speech strategy, type of speech culture, and etiquette. The research material is composed of modern video interviews with representatives of creative professions from English-language talk shows and television programs. Methodologically, the study is based on sociolinguistic categories method of Professor T. A. Ivushkina, as well as the methods of description, generalization, and interpretation. As a result of the study, the author has detected such speech markers of the middle level professionals as the predominance of complex sentences having a broken syntactic structure, an abundance of enumerations, clichéd media assertions, pseudo-connecting and discursive words, comparisons expressed by verbal and adjective metaphor, phrasal verbs with metaphorical meanings, speakers' preference for nominative adjectives, sporadic use of abstract nouns, avoiding the usage of foreign words, phraseological units, terminology, pun, and irony. The speech strategy is characterized by softened unobtrusive modulation, hesitation, a large number of empty words and the lack of independence in judgments, double understatement in speakers' remarks about themselves. The main type of speech is the literary-colloquial type of speech culture, the habit of dialogical communication.

The research is carried out in line with the current problems of modern document linguistics, related to the study of formation peculiarities, design and functioning of new types of documents. It is shown that currently there is a change in the structure of the document in two directions: the unification of the document form and the creation of documents without a clear structure. The concept of "interactive document" is introduced. It refers to a form of hypertext representation, a special material structure (code, program, existing in an electronic environment) created by a person to store and transmit information in space and time, adapted for reading the text (as a logical or associative sequence of speech or non-speech signs). The types of interactive documents (business portal, business website, paper work automation and electronic document management program) are identified. The specifics of the material carrier and the information component of the interactive document are characterized. It is shown that non-rigid structure is characteristic of interactive documents. It is established that information in interactive documents is transmitted through verbal and nonverbal components. The terminological richness of the verbal component of an interactive document and the tendency to move from official to less formal communication in an electronic environment, regardless of the business situation, are revealed. The classification of nonverbal features is developed. It is stated that they are more diverse in comparison with traditional hard copies.

The article is devoted to the phenomenon of hidden meaning in a media text. The research is based on a conventional understanding of focusing and a new approach to meaningful information. The author sees the correlation between the categories of this approach - prototype, relevance and pertinence - and the categories of the sentence functional cleaving - theme, rema, focus and topic. The material of the research was both news texts and examples of the individual style in media discourse. The author used methods of interpretation, implying the interpretation of semantic units with a figurative meaning, and pragmatic analysis, which makes it possible to identify the functional spectrum of the communicative elements. Their pragmatic potential was analyzed. The study showed that pertinent focus becomes an element of the individual style, as well as humorous genres.

The positive dynamics in the development of the communicative behavior of the leader is due to extralinguistic factors: the country's transitive economic situation, historical past and post-modern conditions. The analysis of examples of administrative managers' speeches allowed us to come up with a specific scenario according to which the successful implementation of the communicative functions of the leader takes place. The mandatory components are emotionally colored vocabulary, communication, argumentativeness and consistency of presentation, appeal to experience, the prevalence of genres of "conviction" and "motivation", veiling criticism and censure. Based on the analysis of the documentation, some changes were revealed and the conclusion was made that written communication is giving way to oral dialogue mode in the "head-subordinate" pair. Differences in the communicative behavior of the modern leader from the traditional are given: a team-oriented attitude towards subordinates, the use of progressive vocabulary, focus on cooperativity, the use of compliments and communicative repetitions.