Suchergebnisse

This book first of all provides a comprehensive overview of all major international organisations that in one way or another deal with today´s global economy and is all-important engine of growth: free trade! When were they established, what do they do, and where are they situated? What are the interrelationships among them? There are two clear focal points in this book: the first concerns the so-called 'organisations of Bretton Woods', i.e., the IMF, the World Bank and the WTO (GATT). The second one is the European Community (nowadays often referred to as the 'European Union').

Describes the new legal and regulatory norms in Spain which aim to protect children from the constant advertising and marketing messages that they are exposed to; these are in line with the Spanish Constitution's concern for protection of honour, privacy and image, and they recognise that children have a naivety and credulity that must not be exploited. Outlines the specific product areas of protection, which cover tobacco, alcohol, toys, medicines and beauty products, dangerous products, and junk food. Moves onto specific activities like direct marketing, TV and radio, lotteries, games and gambling, pornography and sponsorship; and then to advertising and characters, including cartoons and celebrities. Concludes with restrictions on the advertising of products which involves children as actors: the emphasis here is that children must not be shown in dangerous situations, for instance with toys that are not safe for them at the age level shown.