Suchergebnisse

Gastronomy tourism can be regarded as a travel to a destination for cultural purposes with experiences of unique and traditional foods at the destination. Based on this, the main hypothesis is set. It follows that traditional food is one of the main reasons for loyalty of tourists. The paper is based on empirical research carried out amongst 328 foreign tourists from eight countries who visited six traditional farm houses (Salaši) in rural destination of Vojvodina (Serbia) in August 2015. The purpose of the study is to investigate the role and importance of traditional food in tourist satisfaction and the extent to which traditional food affects positive attitude and loyalty of the tourists about the rural destination. Analysis of the findings revealed that the traditional food is the attribute that most affected the overall rural tourism experience in Vojvodina (Serbia). It is concluded in the paper that traditional food is important contributor to tourist satisfaction and that satisfied tourists are always pleased to return to a destination.

There are a large number of farms in Serbia, which survived with a little capital and labor, and today one of the perspectives they see in the integration with the rural tourism. Tourism development is an incentive for the introduction of improvements in agricultural production, processing and supply of food, as well as the introduction of modern standards that are difficult to apply on small farms because of the high costs of their implementation. Rural tourism in Serbia is not at a satisfactory level of development, although there are all preconditions for its intensive development. Due to unfavorable political and economic position of Serbia, rural tourism has not encountered the support of its favorable development among its competitors. The authors have tried to point out a study for the attitude of the hosts as a service providers on the current status and problems faced in providing services in rural tourism. Investigated in 15 municipalities in Vojvodina (Northern Serbia), Southwestern Serbia and Southeastern Serbia, and in a total of 46 owners of small farms. Using the tests methods questionnaires and processing in SPSS, version 19.0, and analysis of the data, authors led to the confirmation of certain hypotheses of which started in the investigation.