Suchergebnisse

In terms of industrial decline, Chrysler was just another death rattle among the blast furnaces sputtering throughout the Midwest, the dimming hum of shuttering textile mills up and down the Piedmont, and Appalachian coal towns drying up into nothing. Yet, it was more than just layoffs and bankruptcies; it appeared to be the end of what the New Deal Order had accomplished in postwar America—stable employment and rising wages coupled with economic growth. Indeed, since World War ii, Chrysler had been near the core of that very New Deal liberalism. Like its counterparts in mass-production industry, Chrysler had made its peace with organized labor and submitted to routinized collective bargaining. The seeds of that bargaining, especially in the auto industry, set the pattern for organized and unorganized workers across the nation. The tacit partnership of the federal government, big business, and organized labor that formed the core of New Deal liberalism established the pattern of collective bargaining, routinized industrial production, Cold War consensus, Democratic Party power, federal intervention into the economy, and affluence that would define postwar American life.

Alienation, defined as a rejection of soc instit's & processes, plays an important role in sociol'al res & theory. A measure of the degree of alienation is examined re MM exposure, interest in sensational content, & gratifications obtained from the media. 2 hyp's are suggested: (1) the alienated person will spend more time using the MM in order to compensate for a lack of satisfaction with more personal COMM; (2) within a given medium, the alienated person will select content that agrees with his image of a hostile & unpredictable world, such as news of accidents & violence & glamorous personages. He will be little interested in gov'al news or any content that depends on empathy with abstract instit's. These hyp's were tested in personal interviews with 180 adults from Madison, Wise. The interviewing method is explained & the results, presented in 4 tables, show little evidence of a positive r between alienation & time spent using the MM, & indicate that alienation is associated with lower interest in 'nonsensational' headlines, but the hypothesis of a positive association of alienation & interest in `sensational' headlines was not supported. The data also indicate that the more alienated the R, the less likely he was to think informational reasons applied to him, & the more likely was his acceptance of vicarious reasons as gratifications connected with his newspaper reading. Both alienation & educ were found to be clear, though not strong, predictors of gratifications attributed to reading newspapers. M. Maxfield.

This is a cross-cultural study of the television-viewing behavior of children in three age groups and the generation of both product requests to parents and parent-child conflict. A model of viewing and response patterns is hypothesized, and cultural factors are investigated across U.S., Japanese, and English families. Results are relevant in the current public policy debates in the United States, Europe, and Japan concerning advertising to children.