Aufsatz(gedruckt)#11976
ON ESCAPING THE 'MOON SHOT' METAPHOR
In: Policy studies journal: an international journal of public policy, Band 5, Heft 2, S. 168-171
ISSN: 0190-292X
IT IS THE MOON SHOT EXPERIENCE WHICH DOMINATES THOUGHT TODAY, BOTH IN POPULAR DISCUSSION AND TO A SURPRISING EXTENT AMONG PROFESSIONAL AND TECHNICAL PEOPLE. THIS EXPERIENCE REINFORCES A VIEW OF ENGINEERING AS AN HEROIC ENTERPRISE, CONDUCTED ON A LARGE SCALE, MANAGED BY LARGE AND DYNAMIC ORGANIZATIONS, AND RESULTIN IN "BREAKTHROUGH" TECHNOLOGY.