Rights and morals, issues, and candidate integrity: insights into the role of the news media
In: Political psychology: journal of the International Society of Political Psychology, Band 21, Heft 4
ISSN: 0162-895X
When news coverage of an election campaign focuses on issues that emphasize rights and morals, voting behavior may be affected in two ways: citizens become likely to form and make use of evaluations of the integrity of the candidates, and citizens become motivated to seek an issue-position 'match' with candidates on those issues for which discourse is ethically charged (particularly when they hold a similar interpretation of the issue). These ideas were tested in an experiment in which labor union members and undergraduate students were presented with news stories about the contrasting positions of fictional candidates for elective office. (Original abstract - amended)