Suchergebnisse

Purpose
This paper aims to investigate the attraction of cannabis-infused soft drinks beverages among young Canadian consumers in the wake of a rise in multimodal cannabis consumption. It is an area of accelerated growth potential, with little research data currently available, and findings would inform stakeholders in the soft drinks market. The research participants were all university students in Ontario province, Canada.


Design/methodology/approach
Random convenience sampling data collection techniques were used to gather data from the Ontario-based participants. Reliability, factors loading and multiple regression analysis were administered to understand the impact of factors towards positive attitude.


Findings
The results reveal that price, impulsive personality, social insecurity and social norms all have a positive influence towards positive attitude. However, energy, taste and past experience failed to show any relationship with positive attitude. The results suggest that the individual consumer's personality and social context have greater influence than price, a useful insight into the market trends for stakeholders within the industry.


Research limitations/implications
The use of convenience sampling, due to the potentially sensitivity nature of the area of study, hinders the use of a sampling frame.


Originality/value
To the best of the authors' knowledge, this study is the first of its kind to examine positive attitude with respect to cannabis-infused soft drinks among young consumers in Canada. It is of particular interest to stakeholders in the production and marketing sectors of the global beverage industry, and its findings will help inform this fledgling wing of that industry on how to move forward through the unknown territory with regard to consumer motivations.

Organizational storytelling is a way to share information, guide decision-making, and affect how well a business does. Employee attitudes are molded through storytelling, which also has an empowering effect on employees. This is particularly true in times of change and transformation (Wilson, 2019). Storytelling is grounded in constructivist narrative learning theory (Clark & Rossiter, 2008). The purpose of this study is to explore the use of storytelling by a leading company in the telecommunications sector in the Middle East. A qualitative methodology was adopted, using interviews as a research tool to provide an in-depth narrative of individuals' experiences of storytelling during a time of organizational transformation. Twenty employees participated in this study, across managerial and non-managerial roles. The main conclusion is that storytelling is overall perceived positively by company employees who adopt this tool. In times of crises and transformation, this tool contributes to change, a collective culture, communication, unity, employee well-being, and productivity.