Suchergebnisse

Sociologists who study social movements know that grassroots organizing tactics, as social change tools, tend to be favored by institutional outsiders. But recent scholarship and developments in the health care debate suggest that these "weapons of the weak" are increasingly used by powerful insiders.

Although 'grassroots' conjures up images of independent citizen organizing, much mass participation today is sponsored by elite consultants working for corporations and powerful interest groups. This book pulls back the curtain to reveal a lucrative industry of consulting firms that incentivize public activism as a marketable service. Edward Walker illustrates how, spurred by the post-sixties advocacy explosion and rising business political engagement, elite consultants have deployed new technologies to commercialize mass participation. Using evidence from interviews, surveys and public records, Grassroots for Hire paints a detailed portrait of these consultants and their clients. Today, Fortune 500 firms hire them to counter-mobilize against regulation, protest or controversy. Ironically, some advocacy groups now outsource organizing to them. Walker also finds that consultants are reshaping both participation and policymaking, but unethical 'astroturf' strategies are often ineffective. This pathbreaking book calls for a rethinking of interactions between corporations, advocacy groups, and elites in politics

AbstractOrganizational theory and research has been enormously generative for political sociologists, if not always as fully centered as it might be, relative to broader notions of political power, economic resources, culture, and their interplay. This review both calls attention to the ways that organizational theory continues to inform political sociology and sets an agenda for how this interchange can be productively extended in various ways in scholarship on states, political parties, advocacy organizations, and business influences in politics. I highlight the genealogy of the new institutionalism and its variants (World Polity and institutional logics), population ecology (and the growing interest in both categories and audiences, alongside studies of the "ecology of ideology"), and research that follows in the broad tradition of resource dependence theory (and the link to more management‐oriented approaches such as "non‐market strategy" and stakeholder theories of organizational political activities). I also emphasize how novel theories of social movements and fields have offered innovative insights that incorporate organizational and political processes. I conclude by elaborating an agenda for how political sociologists can go further in maintaining and extending their highly productive and rewarding engagements with organizational theory.