Global Competitiveness: Ten Things Thai Businesspeople Should Know
Intro -- Introduction -- Contents -- 1 Global Competition-The Battlefield -- 1.1 Scope of Business Competition -- 1.2 Types of Competition -- 1.3 Forms of Competition -- 1.3.1 Perfect Competition -- 1.3.2 Monopoly Competition -- 1.3.3 Monopolistic Competition -- 1.3.4 Oligopoly Competition -- 1.4 Dynamic Competition in the New Era -- 2 Marketing-Position Yourself -- 2.1 Definitions of Marketing -- 2.2 Practicing Marketing -- 2.3 Marketing and Thai Culture -- 2.4 Applying the 4P's of Marketing -- 2.4.1 Product -- 2.4.2 Price -- 2.4.3 Place -- 2.4.4 Promotion -- 2.4.5 Positioning Strategies -- 2.4.6 Developing a Position Statement -- 2.4.7 Identifying Current Market Position -- 2.4.8 Analyzing Competitor Positioning -- 2.4.9 Developing a Unique Position -- 3 Innovate-Generate and Evaluate -- 3.1 Business Innovation -- 3.2 Applying the Four Types of Innovation -- 3.2.1 Incremental Innovation -- 3.2.2 Disruptive Innovation -- 3.2.3 Architectural Innovation -- 3.2.4 Radical Innovation -- 3.3 The Business Innovation Process -- 3.3.1 Step 1: Idea Generation and Mobilization -- 3.3.2 Step 2: Advocacy and Screening -- 3.3.3 Step 3: Experimentation -- 3.3.4 Step 4: Commercialization -- 3.3.5 Step 5: Diffusion and Implementation -- 3.4 Challenges to Innovation and Support Services in Thailand -- 4 Using Information-Leverage Resource -- 4.1 Information as a Resource -- 4.2 Existing Forms of Information -- 4.3 Basic Sources of Information -- 4.4 Leverage Business Information/Knowledge to Create Value -- 4.4.1 Leveraging Business Information -- 4.4.2 Information in Driving Revenue -- 4.4.3 Improving Operational Efficiency -- 4.4.4 Improving Customer Focus -- 4.4.5 Gaining Competitive Advantage -- 4.4.6 Setting Realistic Goals -- 5 Technology-Upgrade -- 5.1 Technology in Business -- 5.2 Steps to Follow When Upgrading Your Business Technology.