Literally Literacy: Table 1
In: Journal of consumer research: JCR ; an interdisciplinary journal, Band 27, Heft 4, S. 505-511
ISSN: 1537-5277
16 Ergebnisse
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In: Journal of consumer research: JCR ; an interdisciplinary journal, Band 27, Heft 4, S. 505-511
ISSN: 1537-5277
In: American behavioral scientist: ABS, Band 21, Heft 4, S. 571-582
ISSN: 1552-3381
In: American behavioral scientist: ABS, Band 21, Heft 4
ISSN: 0002-7642
In: Theories in marketing series
In: Journal of consumer research: JCR ; an interdisciplinary journal, Band 31, Heft 3, S. 511-528
ISSN: 1537-5277
In: Journal of consumer research: JCR ; an interdisciplinary journal, Band 20, Heft 3, S. 339
ISSN: 1537-5277
In: Journal of consumer research: JCR ; an interdisciplinary journal, Band 39, Heft 1, S. 74-92
ISSN: 1537-5277
AbstractConsumer research on gifting has primarily focused on the interpersonal meanings and behavior patterns associated with dyadic gifts that are specifically given from one individual to another and in which the central goal is interpersonal relationship maintenance. Yet we find another type of gifting when community members in one social position give to community members in another position in which the central goal is intracommunity, rather than interpersonal, relationship work. This ethnographic research details the ritual practices, structural components, and meanings associated with intracommunity gifts employing the empirical context of the post-Katrina New Orleans' community celebration of Mardi Gras. Through this context, we detail how intracommunity gifting gives prominence to the logics of the moral economy while still drawing from those of the market economy. Beyond this context, we use our conclusions about the intersection of the market and moral economies to understand contemporary ambivalence to corporate sponsorships of local community events.
In: Journal of consumer research: JCR ; an interdisciplinary journal, Band 18, Heft 1, S. 13
ISSN: 1537-5277
In: Journal of consumer research: JCR ; an interdisciplinary journal, Band 14, Heft 4, S. 531
ISSN: 1537-5277
In: Journal of consumer research: JCR ; an interdisciplinary journal, Band 14, Heft 2, S. 289
ISSN: 1537-5277
In: Journal of consumer research: JCR ; an interdisciplinary journal, Band 10, Heft 3, S. 292
ISSN: 1537-5277
In: Journal of consumer research: JCR ; an interdisciplinary journal, Band 43, Heft 5, S. 726-746
ISSN: 1537-5277
Abstract
Since industrialization, both beauty and refinement have been highlighted in many consumer markets, including home decoration, clothing, and fine foods and beverages. Consumers whose habitus resonates with these markets often formulate the goal of developing aesthetic expertise in them; they learn complex systems of taste evaluation to judge their aesthetic experiences. Extant research shows these systems' effects on many aspects of consumer behavior, from information search and memory to strategies for participating in status games. This study extends consumer research by illuminating how these taste evaluation systems are constituted in consumers, after habitus has instilled generic dispositions in them. The multimethod ethnography studies US middle-class, male craft beer aficionados seeking to become connoisseurs. This work makes two main contributions to consumer research. First, it places the often-neglected world of the senses at the center of taste theorizing. It details three learning practices (benchmarking, autodidactics, and scaffolding) that consumers use to bind together the sensory and discursive dimensions of social practices. Second, it reveals interconsumer cooperation as a key mechanism in building consensus on social practices that involve ambiguous aesthetic experiences. This theorization complements prior research on status competition as a dominant type of sociality in taste-centered consumption domains.
In: Journal of consumer research: JCR ; an interdisciplinary journal, Band 16, Heft 1, S. 1
ISSN: 1537-5277
In: Journal of consumer research: JCR ; an interdisciplinary journal, Band 14, Heft 4, S. 449
ISSN: 1537-5277
In: Advertising & society review, Band 6, Heft 4
ISSN: 1534-7311