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This paper explores Facebook's role in shaping the political perception of youth during the 2018 general elections in Pakistan. It also gauges the ideological standpoint of youth in Pakistan that influences their voting decisions. An online campaign has become an indispensable source for politicians to influence the masses without the constraints of distance and time. It is a quantitative study based on a questionnaire survey of young Pakistani voters. Findings show that Facebook has presumed the role of an instigator in shaping the voting behavior of educated youth. Respondents perceived Facebook as biased while expressing views and assisted political entities in manipulating the data to increase their vote bank. Though the majority of them haven't experienced fake news so either they are not conscious or they trust blindly the information. Furthermore, respondents' cognitive abilities are not obstructed by politicians using Facebook, instead, friends and family network seems more persuasive in determining voters' choice. Results manifest that ideological standpoint impacts voters' decisions substantially. There is no statistical difference in the voting behavior of respondents based on gender and/or age. The individuality of this study is that it focuses on the medium of communication between politicians and youth instead of emphasizing the social cleavages and their impact on voters' decisions, which Pakistani scholars largely study. This study will prompt the field of psephology in Pakistan, which is largely ignored, and help scholars to move out of the domain of identity politics.

The main purpose of the study was to validate the Use and Gratification (U&G) theory and examine the effect of U&G (entertainment, information seeking, and socializing) on the theory of planned behavior (Perceived behavioral control and attitude toward behavior) among students regarding mobile technology usage in COVID-19. Quantitative research design was employed for conducting the study. Data was collected using the survey method. The population consisted of students currently enrolled in a public sector university in Lahore. A questionnaire in online form was used for collecting data from students. SPSS software was used for descriptive analysis and SmartPLS was used for path analysis and hypotheses testing. The study identified that there was an insignificant impact of getting entertainment on students' attitudes and their perceived control toward mobile technology use during the COVID-19 pandemic. Findings showed that students used mobile technology for information seeking and socializing as there was a significant impact of information seeking and socializing on their attitude toward the use of mobile technology. Current study provides insight into the usage behavior of students regarding mobile technology during the COVID-19 pandemic. It also provides, how mobile technology motivators (getting entertainment, information seeking, and socializing) work for mobile technology usage behavior in crises, especially COVID-19 pandemic. Findings are helpful for government authorities in decision-making regarding the provision of information through mobile technology during emergencies.