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The intention of the author of this paper is to present a scientific analysis of the influence of culture and the cultural diplomacy of the European Union on the animation and stimulation of Europe's integration process, which is in a constant state of perturbation and lack of stability. It examines the problem-related approach to the European Union's change and development strategy, including the "Europe 2020" strategy for smart, sustainable and inclusive growth, which envisages the implementation of many new communal initiatives and practical solutions introduced by the European Union, including ones that concern both the cultural sector and the creative and audiovisual sector. The European Union, from 2020 onwards, intends to be ready to reach a high level of employment and efficiency, and a higher level of social integration. To enable this, the European Union must ensure attractive framework conditions for innovation and creativity. In that respect, the cultural sector and the creative and audiovisual sector are the source of groundbreaking ideas which may develop into products and services that could contribute to economic growth and job creation, thereby fighting the crisis and social problems. The economic and social crisis in Europe has also been influencing the world of culture. A series of problematic issues associated with the fragmentation of culture and its inventions are identified, including globalisation and digitalisation, underinvestment, inadequate protection of intellectual property and copyright, and insufficient international cultural cooperation. ; The intention of the author of this paper is to present a scientific analysis of the influence of culture and the cultural diplomacy of the European Union on the animation and stimulation of Europe's integration process, which is in a constant state of perturbation and lack of stability. It examines the problem-related approach to the European Union's change and development strategy, including the "Europe 2020" strategy for smart, sustainable and inclusive growth, which envisages the implementation of many new communal initiatives and practical solutions introduced by the European Union, including ones that concern both the cultural sector and the creative and audiovisual sector. The European Union, from 2020 onwards, intends to be ready to reach a high level of employment and efficiency, and a higher level of social integration. To enable this, the European Union must ensure attractive framework conditions for innovation and creativity. In that respect, the cultural sector and the creative and audiovisual sector are the source of groundbreaking ideas which may develop into products and services that could contribute to economic growth and job creation, thereby fighting the crisis and social problems. The economic and social crisis in Europe has also been influencing the world of culture. A series of problematic issues associated with the fragmentation of culture and its inventions are identified, including globalisation and digitalisation, underinvestment, inadequate protection of intellectual property and copyright, and insufficient international cultural cooperation.

Zamierzeniem autorki niniejszego artykułu jest naukowa analiza wpływu kultury i dyplomacji kulturalnej Unii Europejskiej na pobudzanie i stymulowanie procesu integracji Europy, który pozostaje dziś w nieustannym zaburzeniu i braku stabilności. Chodzi tu o problemowe podejście do unijnych strategii zmiany i rozwoju, w tym strategii "Europa 2020" - na rzecz inteligentnego i zrównoważonego rozwoju sprzyjającego włączeniu społecznemu, które zakładają realizację wielu nowych unijnych wspólnotowych inicjatyw i rozwiązań praktycznych, także tych dotyczących sektora kultury oraz sektora kreatywnego i audiowizualnego. Unia Europejska po roku 2020 zamierza być gotowa do osiągnięcia wysokiego stopnia zatrudnienia i wydajności oraz większej spójności społecznej. Aby to było realne Unia musi zapewnić bardziej atrakcyjne warunki ramowe dla innowacji i kreatywności. Pod tym względem sektor kultury oraz sektor kreatywny i audiowizualny są źródłem nowatorskich pomysłów, które mogą zamienić się w produkty i usługi przyczyniające się do wzrostu gospodarczego i tworzenia miejsc pracy, pomagając stawić czoła kryzysowi i problemom społecznym. Kryzys gospodarczy i społeczny w Europie rozprzestrzenia się również na świat kultury. Identyfikujemy tu katalog trudno rozwiązywalnych problemów związanych z rozdrobnieniem sfery kultury i jego wytworów, globalizacją i digitalizacją, niedoinwestowaniem, niewłaściwą ochroną własności intelektualnej i praw autorskich oraz niewystarczającą międzynarodową współpracą kulturalną. ; The intention of the author of this paper is to present a scientific analysis of the influence of culture and the cultural diplomacy of the European Union on the animation and stimulation of Europe's integration process, which is in a constant state of perturbation and lack of stability. It examines the problem-related approach to the European Union's change and development strategy, including the "Europe 2020" strategy for smart, sustainable and inclusive growth, which envisages the implementation of many new communal initiatives and practical solutions introduced by the European Union, including ones that concern both the cultural sector and the creative and audiovisual sector. The European Union, from 2020 onwards, intends to be ready to reach a high level of employment and efficiency, and a higher level of social integration. To enable this, the European Union must ensure attractive framework conditions for innovation and creativity. In that respect, the cultural sector and the creative and audiovisual sector are the source of groundbreaking ideas which may develop into products and services that could contribute to economic growth and job creation, thereby fighting the crisis and social problems. The economic and social crisis in Europe has also been influencing the world of culture. A series of problematic issues associated with the fragmentation of culture and its inventions are identified, including globalisation and digitalisation, underinvestment, inadequate protection of intellectual property and copyright, and insufficient international cultural cooperation.