Book Review:Economic Analysis for Marketing Decisions. Kristian S. Palda
In: The journal of business, Band 43, Heft 2, S. 224
ISSN: 1537-5374
7 Ergebnisse
Sortierung:
In: The journal of business, Band 43, Heft 2, S. 224
ISSN: 1537-5374
In: Behavioral science, Band 10, Heft 1, S. 51-67
In: The journal of business, Band 53, Heft 4, S. 415
ISSN: 1537-5374
In: Decision sciences, Band 6, Heft 3, S. 471-481
ISSN: 1540-5915
Since its publication, Palda's [12] initial work which supported the existence of a lagged relationship between advertising expenditures and sales has been frequently discussed and criticized. That criticism has been directed at both methodological and structural issues. This paper is an attempt to answer some of the questions which have been raised regarding the structural issues concerning the role of autocorrelation in Palda's results and to develop the implications of these structural issues for the marketing manager.
In: International journal of forecasting, Band 10, Heft 2, S. 263-276
ISSN: 0169-2070
In: The journal of business, Band 51, Heft 1, S. 91
ISSN: 1537-5374
In: Marketing Letters 2:3, (1991): 241-252
SSRN