Readings in strategic marketing: analysis, planning, and implementation
In: The Dryden Press series in marketing
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In: The Dryden Press series in marketing
In: Administrative Science Quarterly, Band 25, Heft 3, S. 467
In: The Antitrust bulletin: the journal of American and foreign antitrust and trade regulation, Band 49, Heft 4, S. 859-876
ISSN: 1930-7969
In: Journal of consumer research: JCR ; an interdisciplinary journal, Band 6, Heft 3, S. 280
ISSN: 1537-5277
In: Journal of vocational behavior, Band 37, Heft 3, S. 267-284
ISSN: 1095-9084
In: Administrative Science Quarterly, Band 28, Heft 2, S. 165
In: Policy sciences: integrating knowledge and practice to advance human dignity, Band 8, Heft 4, S. 423-435
ISSN: 1573-0891
In: Policy sciences: integrating knowledge and practice to advance human dignity ; the journal of the Society of Policy Scientists, Band 8, Heft 4, S. 423-435
ISSN: 0032-2687
The increasing availability of Ur social indicators offers the possibility of an overall quality of life measure which can be used to compare cities. Several solutions to the problem of combining the individual indicators into an overall comparative measure are considered. The most promising results were obtained by grouping cities according to the similarity of their profiles on the social indicators, including (1) unemployment, (2) income, (3) housing, (4) health, (5) racial equality, (6) education, (7) transporation, & (8) air quality. The value of such comparisons, however, remains speculative because of serious limitations in the indicators. While a number of improvements are possible, the resulting indicators will still be adequate only for use in gross comparisons of metropolitan areas. 4 Tables, 2 Figures. Modified HA.
Intro -- RETAILING MANAGEMENT -- Title page -- Copyright -- Dedication -- About the authors -- Preface -- Connect -- Acknowledgments -- Brief contents -- Contents -- Half Title -- Section 1 -- Chapter 1: Introduction to the World of Retailing -- Chapter 2: Types of Retailers -- Chapter 3: Digital Retailing -- Chapter 4: Multichannel and Omnichannel Retailing -- Chapter 5: Consumer Behavior -- Section 2 -- Chapter 6: Retail Market Strategy -- Chapter 7: Financial Strategy -- Chapter 8: Retail Locations -- Chapter 9: Retail Site Location -- Chapter 10: Information Systems and Supply Chain Management -- Chapter 11: Customer Relationship Management -- Section 3 -- Chapter 12: Managing the Merchandise Planning Process -- Chapter 13: Buying Merchandise -- Chapter 14: Retail Pricing -- Chapter 15: Retail Communication Mix -- Section 4 -- Chapter 16: Human Resources and Managing the Store -- Chapter 17: Store Layout, Design, and Visual Merchandising -- Chapter 18: Customer Service -- Section 5 -- Glossary -- Company Index -- Name Index -- Subject Index.
In: Journal of marketing theory and practice: JMTP, Band 27, Heft 2, S. 140-158
ISSN: 1944-7175