Suchergebnisse

"Mary Barra's quest to move GM to a manufacturer of electric cars has captured the attention of automobile aficionados, green-business advocates, and leaders of all types who have to admire Mary's toughness in moving forward despite the overwhelming obstacles in her path. A decade ago, no one would have guessed that GM would be the company poised to lead America into the future. At a time when business book readers seem endlessly fascinated by soaring tech giants like Amazon and Netflix, and ill-fated startups like WeWork and Theranos, why is it important to put the spotlight back on 112-year-old GM? Because Charlie Wilson's quip from 1952 is still true: What's good for GM is still good for America, and vice versa. America needs to transition to a new era of clean energy and environmentally sustainable transportation. We also need to adapt to a world with far fewer assembly-line jobs, but far more skilled jobs for people who can design, build, and operate robots and other high-tech machines. GM's attempt to lead those transitions is as important as it is dramatic. Equally compelling is the story of GM's CEO, Mary Barra, who against all odds took the reins at GM in 2014. Since that time, she has attempted to reinvent a century-old company and equip it for the biggest change in transportation since the internal combustion engine replaced the horse. In the process, she has been ripping out GM traditions by the roots--and taking flak from all sides. Her plan is to make GM--the company famed for the gas-burning Corvette, hulking Cadillac Escalade, and carbon-spewing Silverado pickup--purely electric and clean by 2035"--

Propaganda is thousands of years old. But it came of age in the 20th century, when the development of mass media (and later multimedia communications) offered a fertile ground for its dissemination, and the century's global conflicts provided the impetus needed for its growth. Put simply, propaganda is the dissemination of ideas intended to convince people to think and act in a particular way and for a particular persuasive purpose. But it takes many forms, is fluid and indeed is constantly developing, most fervently in our own digital era. Terms such as 'fake news', 'post-truth', 'gate-keepers' and 'asymmetrical warfare' were unknown a decade ago yet today are now commonplace, and often cynically derided, in daily media communications. In this timely and fully international book, David Welch has selected fifty images to highlight the continuities and dis-continuities of mass-communication throughout history, be they via images, events, films or by 'propaganda by deed'. Such an approach demonstrates how changing technological innovations (such as television and the internet) have continued to shape the propaganda narrative but also demonstrate how tried and trusted forms of propaganda - such as the humble leaflet - can still prove highly effective. The fifty images included are not all necessarily the most striking - rather they have been chosen because they illustrate recurring themes and devices (such as humour) and different mediums employed by propagandists - from early Egyptian coins eulogizing Alexander the Great to the psychological warfare used in the war against terrorism following the destruction of the Twin Towers in New York, and the use of social media employed so widely in the current Covid pandemic

"How do we know when we are investing wisely in security? Answering this question requires investigating what things are worth securing (and why); what threatens them; how best to protect them; and how to think about it. Is it possible to protect them? How best go about protecting them? What trade-offs are involved in allocating resources to security problems? This book responds to these questions by stripping down our preconceptions and rebuilding an understanding of security from the ground up on the basis of a common-sense ontology and an explicit theory of value. It argues for a clear distinction between objective and subjective security threats, a non-anthropocentric understanding of security, and a particular hierarchy of security referents, looking closely at four in particular-the ecosphere, the state, culture, and individual human beings. The analysis will be of interest not only to students and scholars of International Relations, but also to practitioners. David A. Welch is University Research Chair and Professor of Political Science at the Balsillie School of International Affairs, University of Waterloo. His previous books include Justice and the Genesis of War (Cambridge University Press, 1993), which won the 1994 Edgar S. Furniss Award for an Outstanding Contribution to National Security Studies, and Painful Choices: A Theory of Foreign Policy Change (2005), which was the inaugural winner of the International Studies Association International Security Studies Section Best Book Award. He is currently co-editor of the Cambridge University Press journal, International Theory"--

10 Strategy, Influence, Strategic Communication and British Military Doctrine11 Bridging the Firewall? Information Operations and US Military Doctrine in the Battles of Fallujah; Part VI Contemporary Modes of Propaganda and the War on Terrorism; 12 (Mis)Communication Wars: Terrorism, Counter-terrorism and the Media; 13 WikiLeaks and Cybersecurity: New Modes of Propaganda; 14 'Telling it like it is': Contemporary War, Propaganda, Media and the State; Notes; Select Bibliography.

As Philip Taylor has written, 'The challenge (of the modern information age) is to ensure that no single propaganda source gains monopoly over the information and images that shape our thoughts. If this happens, the war propagandists will be back in business again.'Propaganda came of age in the Twentieth Century. The development of mass- and multi-media offered a fertile ground for propaganda while global conflict provided the impetus needed for its growth. Propaganda has however become a portmanteau word, which can be interpreted in a number of different ways. What are the characteristic feat

Under what conditions should we expect states to do things radically differently all of a sudden? In this book, David Welch seeks to answer this question, constructing a theory of foreign policy change inspired by organization theory, cognitive and motivational psychology, and prospect theory. He then ""test drives"" the theory in a series of comparative case studies in the security and trade domains: Argentina's decision to go to war over the Falklands/Malvinas vs. Japan's endless patience with diplomacy in its conflict with Russia over the Northern Territories; America's decision to commi