Suchergebnisse

The concept of framing has come to be recognized as one of the few foundational ideas in social movement theory in a relatively short time. However, its core meaning as an interpretive process has never been given adequate theoretical treatment. I propose that the operant meaning of framing is a composite of two grounding ideas: framing is (1) a derivative of ideology & (2) a form of strategic meaning construction; & that these are jointly incorporated in persuasive discourse. I explore the framing literature & show that it contains at least six distinct forms of framing defined by the different ways in which ideology & the strategic imperative are bundled together. Finally, I suggest that these types may have quite different implications for the fate of the movement. 72 References. Adapted from the source document.