Suchergebnisse

The issue of the political dynasty in Banjar City has emerged since the last ten years after two periods of the leadership of Herman Sutrisno were continued by Ade Uu Sukaesih who is his wife. Entering the second period Ade Uu Sukaesih re-nominated as Mayor of Banjar, again the issue of political dynasty reappeared. The issue of the dynasty was then used as an opportunity for political opponents in participating in political contestation. Through this research, the author wants to find out how the political marketing strategies of Maman Suryaman and Irma Bastaman's pair against the political dynasty. This study uses political marketing theory and descriptive qualitative research methods with sampling techniques namely purposive sampling. The results of the study prove that the dynastic issue that accompanied Ade Uu Sukaesih's journey began to fade with the vote in the second period of Ade Uu Sukaesih's leadership which declined from the first period to the second period. Although the pair Maman Suryaman and Irma Bastaman failed to defeat the incumbent, they began to shift the political map in Banjar City and became one of the bearers of the change movement for Banjar with superior marketing strategies through social media and combing deeper into urban society. The weakness of Maman Suryaman and Irma Bastaman's partners lies in their focus on social media by putting aside the functions and roles of print and electronic media. In addition, they also focus too much on the millennia generation and put aside other segments such as rural communities, laborers as well as farmers who are not all technology literate so that political campaigns through social media are not always effective.

This research seeks to know the perception of the five political parties (PKB, Golkar, PKS, PPP, and PDI) in the implementing legislation concerning women's representation in political parties and the electoral period 2009-2014, and the constraints faced by women in fulfilling the quota of 30%. With kualitatif.Dapat research methodology concluded that the representation of women in the 2009 legislative election in Tasikmalaya Regency is still very low at only 14% of the normative provisions of 30%. The five parties that became the sampling study, admitted that he had to do the functions of political parties, it's just cultural factors and conventional views of Islam considers women's entrance into the political sphere is something that is taboo. Although the view of Islam in the political sphere think of women as well as lacquers are the same men made no difference in the eyes of God. Representation of women in politics, especially in the legislature should be used as an evaluation, whether the low representation of women in Tasikmalaya Regency is 14% influenced by the electoral system, the internal political party or political and religious culture that has been entrenched in society. Party according to its function should provide a more mature political education to the cadre of women for the women to be better prepared to compete with men - men in the arena of politics, and make more qualified cadre of women in politics so that gender equality can be realized and the representation of women can be fulfilled for the benefit and well being nation.