The discursive power of memes in digital culture: ideology, semiotics, and intertextuality
In: Routledge studies in new media and cyberculture 45
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In: Routledge studies in new media and cyberculture 45
In: New media & society: an international and interdisciplinary forum for the examination of the social dynamics of media and information change, Band 23, Heft 11, S. 3179-3205
ISSN: 1461-7315
Internet memes are remixed images, videos, GIFs, hashtags, and similar content that usually incorporates humor but also some form of political or cultural critique. Several studies have previously examined the ways in which minority groups curate Internet memes for the purpose of protest or other forms of activism. This article examines user-generated tweets including any of the following hashtags: boogaloo, boogaloo2020, and/or civilwar2. The time period of interest on Twitter concerns any and all images posted between 15 and 25 January 2020, exactly 5 days before and after a controversial gun rally held in Richmond, Virginia. Drawing on Eco's theory of semiotics, the results from a critical discourse analysis reveal a tendency toward a preference for antagonism as a means to consolidate identity for individuals engaged in online discursive practice within hybrid structures. Findings include the presence of deeply contextualized and situated logics within an emergent boogaloo discourse. In addition, the study found that hypernarrative storytelling serves the movement in terms of identity negotiation and consolidation.
In: Internet pragmatics, Band 3, Heft 2, S. 202-222
ISSN: 2542-386X
Abstract
This article presents the results of a critical discourse analysis of internet memes. This analysis considers the highly visual nature of internet memes situated in a context of meme-as-utterance prompting other remixed versions as memes-as-responses. Prior to the analysis an orientation to pragmatics as related to internet memes is presented. Following this is an overview of memes research and a necessary discussion of the role of media narratives in the construction and dissemination of internet memes. Finally, a series of memes tweeted in response to Nike's inclusion of former National Football League player, Colin Kaepernick, in its Just Do It anniversary campaign, serves as the corpus of analysis.
In: International journal of e-politics: IJEP ; an official publication of the Information Resources Management Association, Band 8, Heft 3, S. 16-29
ISSN: 1947-914X
In direct response to the rise in fake news as a socio-cultural and political phenomenon, this article presents an analysis of the factors that may help to explain the reception of fake news. In addition, recent pronouncements made by the Trump White House seem to challenge the nature of an objective truth. An immersive narratology emphasizes that different universes of discourse can intermingle and overlap, with fact and fiction becoming difficult to distinguish in our increasingly mediated lives. A tenable definition of fake news is offered prior to exploring historical antecedents of fake news. Persuasion, construction, immersion, distribution, and polarization represent the core factors that demystify the reception of fake news regardless as to whether an individual believes a story. A concluding discussion offers a critical evaluation of the potential of fake news to augment the news media landscape in the coming years.
In: New media & society: an international and interdisciplinary forum for the examination of the social dynamics of media and information change, Band 17, Heft 11, S. 1886-1906
ISSN: 1461-7315
A tenable genre development of Internet memes is introduced in three categories to describe memetic transformation: spreadable media, emergent meme, and meme. We argue that memes are remixed, iterated messages which are rapidly spread by members of participatory digital culture for the purpose of continuing a conversation. We understand that memes develop from emergent memes, which we define as altered or remixed spreadable media. We have adapted and modified Jenkins' term "spreadable media" to refer to original or non-parodied messages. Our analysis benefits from the inclusion of Anthony Giddens' structuration theory to aid in understanding how memes as artifacts of participatory digital culture are created. Our genre development of memes demonstrates the generative capacity for continued memetic transformation and for participation among members of digital culture. We use structuration to position these dynamic components as the core of a duality of structure for Internet memes.
In: International journal of media & cultural politics, Band 13, Heft 1, S. 3-5
ISSN: 2040-0918
Abstract