Suchergebnisse

We explore how political and psychological factors condition the effectiveness of PSAs promoting COVID-19 vaccines. Targeting college students, we utilize a pretest-posttest experiment to examine how different PSAs (emotional, informational, and humorous) influence students' emotional reactions and assessments of the PSAs. Further, we assess whether the PSAs are able to influence learning and persuasion. We find certain PSAs are more effective at changing people's attitudes about the COVID-19 vaccine and the impact of these messages depends on people's political and psychological predispositions. The informational PSA produces learning, regardless of students' receptivity to pro-vaccine messaging. However, the humorous and emotional PSAs encourages learning only for those who are already receptive to the vaccine. These findings have implications for future public health campaigns aimed at college students, suggesting PSA campaigns developed to battle new health crises should be launched quickly before people develop strong attitudes about the emerging crisis.

Frontmatter -- Contents -- List of Illustrations -- Introduction -- Part One : Canadian Perspectives on Women in Politics -- 1 Women's Representation in Canadian Federal Cabinets, 1980–2019 -- 2 Do Women Get Fewer Votes in Ontario Provincial Elections? -- 3 News and Political Legitimacy: Gendered Mediation of Canadian Political Leaders -- 4 Adversarial Politics: Understanding the Colonial Context of Indigenous Women's Political Participation in Canada -- Part Two : Comparative Perspectives on Women in Politics -- 5 Missing the Wave? Women Congressional Candidates Who Lost in the 2018 Election -- 6 Black Women's Hair Matters: The Uneasy Marriage of Electoral Politics and (Dis)Respectability Politics -- 7 Women in the Plenary: Verbal Participation in the Argentine Congress -- 8 Women as Party Leaders -- 9 A Question of Ethics? Addressing Sexual Harassment in the Legislatures of the United States, the United Kingdom, and Canada -- Part Three : Responses to Women's Electoral Under-Representation -- 10 Gender Quotas and Beyond: Policy Solutions to Women's Under-Representation in Politics -- 11 Effects of Quotas, Reserved Seats, and Electoral Rules on Women Parliamentarians in Asia -- 12 Changing Minds: Canadian Perspectives on Gender Quotas and Diversity -- 13 Gender Quotas and Women's Political Representation: Lessons for Canada -- Part Four : New Research Directions -- 14 Making the Case for Women's Representation: What, Who, and Why -- 15 Women in Parliament: From Presence to Impact -- 16 Too Feminine to Be a Leader? Systematic Implicit Biases against Women Politicians -- 17 Women in Politics: Beyond the Heterosexual Fantasy -- 18 New Backlash? New Barriers? Assessing Women's Contemporary Public Engagement -- References -- Contributors