Emotions and Consumer Behavior
In: Journal of consumer research: JCR ; an interdisciplinary journal, Band 40, Heft 5, S. viii-xi
ISSN: 1537-5277
11 Ergebnisse
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In: Journal of consumer research: JCR ; an interdisciplinary journal, Band 40, Heft 5, S. viii-xi
ISSN: 1537-5277
In: Journal of consumer research: JCR ; an interdisciplinary journal, Band 34, Heft 2, S. 212-223
ISSN: 1537-5277
In: Journal of consumer research: JCR ; an interdisciplinary journal, Band 32, Heft 3, S. 343-354
ISSN: 1537-5277
In: Journal of consumer research: JCR ; an interdisciplinary journal, Band 40, Heft 2, S. 203-222
ISSN: 1537-5277
In: Journal of consumer research: JCR ; an interdisciplinary journal, Band 28, Heft 4, S. 636-649
ISSN: 1537-5277
In: Journal of consumer research: JCR ; an interdisciplinary journal, Band 25, Heft 3, S. 241-261
ISSN: 1537-5277
In: Journal of consumer research: JCR ; an interdisciplinary journal, Band 34, Heft 1, S. 22-31
ISSN: 1537-5277
In: Journal of consumer research: JCR ; an interdisciplinary journal, Band 31, Heft 3, S. 540-550
ISSN: 1537-5277
In: Journal of consumer research: JCR ; an interdisciplinary journal, Band 46, Heft 5, S. 915-935
ISSN: 1537-5277
Abstract
The nature of a person's motivation (whether it is intrinsic or extrinsic) is a key predictor of how committed they are to a task, and hence how well they are likely to perform at it. However, it is difficult to reliably communicate and make inferences about such fine nuances regarding another person's motivation. Building on the social functional view of emotion and the evolutionary and psychophysical characteristics of facial expression of emotions, this research suggests that displayed enjoyment, as evidenced by the size and type of someone's smile, can serve as a strong nonverbal signal of intrinsic motivation. Taking the perspective of both actors and observers, five studies show that people infer greater intrinsic motivation when they see others display large Duchenne (vs. small) smiles, and that actors intuit this relationship, strategically displaying larger and more Duchenne-like smiles if they have an accessible goal to signal intrinsic (vs. extrinsic or no specific) motivation.
In: Journal of consumer research: JCR ; an interdisciplinary journal, Band 46, Heft 1, S. 99-118
ISSN: 1537-5277
In: Journal of consumer research: JCR ; an interdisciplinary journal, Band 44, Heft 2, S. 283-312
ISSN: 1537-5277