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Revisionist analysis indicates that Dwight D. Eisenhower's administration was not hostile to the American welfare state, and even extended it in areas such as social security. However, one area of the welfare state—active labor market policy—has received minimal attention from scholars. This article analyzes the Eisenhower administration's efforts at advancing active labor market policies. The analysis bears out Eisenhower's active engagement in this policy arena and contributes to the revisionist literature. The analysis also challenges the prevailing orthodoxy on active labor market policy as a two‐stage process—the Employment Act of 1946 and the Kennedy‐era legislation on manpower training—which ignores the Eisenhower era.

Lingering recollections of Pattani's proud tradition as an independent state were crystallized into a popular desire for the separation of the predominantly Malay Southern Provinces from Thailand, largely as a result of the aggressively nationalistic policies of Phibul Songkhram's wartime administration; when the war ended, widely circulated rumours encouraged Malays in the area to believe that the United Kingdom intended to annex the region to British Malaya as part of a peace settlement. Although this hope was dashed by the Agreement between the two countries of January 1, 1946, the idea of separation from Thailand continued to provide a goal towards which a variety of groups struggled by means ranging from polemics to sporadic acts of violence.

The author examines the Malay separatist movement in Thailand from 1945 to 1949 and why it declined. He points out that their failure was due to faults of organization and leadership. The character of Tengku Mahmud Mahyiddeen, the most influential leader of the separatist movement, is analysed to show why the movement is ultimately contained

Preface and acknowledgements -- How to use this book to achieve the best results -- Learning features -- Tutor's guide -- An important note to the reader from the authors -- The marketing planning process and the output -- Understanding the marketing process -- The marketing planning process : the main steps -- The customer and market audit part 1: Understanding markets and market segmentation -- The customer and market audit part 2 : Understanding customer needs and developing value propositions -- The customer and market audit part 3: The product audit -- Setting marketing objectives and strategies -- The major elements of marketing -- The integrated marketing communications plan -- The sales and key account plan -- The multichannel plan : the route to market -- The customer relationship management plan -- The pricing plan -- Marketing plans measurement and implementation -- Implementation issues in marketing planning -- Measuring the effectiveness of marketing planning -- A step-by-step marketing planning system -- Conclusion: guidelines from the authors on world class marketing -- Index