Suchergebnisse

This paper utilizes a needs and gratifications approach to interpret patterns of interpersonal communication among children and adolescents. The main hypothesis is that individuals who are close to voting age will develop a need to obtain political information in order to hold informed political opinion upon which to base voting decisions. This hypothesis was confirmed. This need for political information led to increased information seeking among the respondents. The information seeking was apparently successful, resulting in increased attitude holding among the respondents.

Based on data taken from 412 adult education students in Montreal, Quebec, Canada, this research attempts to show that attitudes toward French Canadian Separatism by the sample members can be accounted for by differentiaf communication processes. Results show that attitudes held by sample members are well explained (R2 = .64) by a weighted average of the information they received from interpersonal and media sources. The resultant attitude shows substantial effects on behaviors related to separatism for the same respondents.