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Increasing popularity of Chinese traditional medicine has resulted in an explosion of herbal product marketing. Such surge in popularity has resulted rampant marketing abuse by manufacturers who has taken advantage of the absence of herbal regulation. Most of the available information provided by the manufacturers is biased towards the therapeutic aspect of the remedies leaving the American public unwary of the potential toxicity that could result from the herb/herb and herb/drug interactions. The situation is further aggravated by the placement of herbal medicine under the category of seemingly benign dietary supplements. In addition, disturbing news of contaminations and herbal substitutions all point to the need for a new parameter set up by the government. Then again, the potential devastation on the baby herbal industry caused by the new regulations is an issue that needs contemplation.