Conceptualizing and Measuring the Perceived Interactivity of Websites
In: Journal of current issues and research in advertising, Band 28, Heft 1, S. 87-104
ISSN: 2164-7313
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In: Journal of current issues and research in advertising, Band 28, Heft 1, S. 87-104
ISSN: 2164-7313
In: Journal of consumer behaviour, Band 11, Heft 2, S. 136-146
ISSN: 1479-1838
ABSTRACTUsing the 3M Model of Motivation and Personality as a theoretical framework, this study develops a three‐level hierarchy of personality traits predictive of fans' parasocial relationship with sports celebrities. Specifically, the findings show that parasocial relationship with sports celebrities is determined positively by materialism (the elemental trait), negatively by self‐esteem (the compound trait) and positively by interest in sports spectatorship (the situational trait). Practical and academic implications are provided.Copyright © 2012 John Wiley & Sons, Ltd.
In: Journal of marketing theory and practice: JMTP, Band 19, Heft 3, S. 337-346
ISSN: 1944-7175
In: Materials & Design, Band 23, Heft 1, S. 97-105
In: Progress in nuclear energy: the international review journal covering all aspects of nuclear energy, Band 161, S. 104722
ISSN: 0149-1970
In: Materials and design, Band 95, S. 398-409
ISSN: 1873-4197
In: SETA-D-22-04088
SSRN
In: Materials and design, Band 239, S. 112739
ISSN: 1873-4197
In: Materials and design, Band 87, S. 656-662
ISSN: 1873-4197
In: Materials & Design, Band 67, S. 1-8
In: Materials & Design (1980-2015), Band 66, S. 162-168
In: Materials & Design, Band 63, S. 729-737
In: Computers and electronics in agriculture: COMPAG online ; an international journal, Band 219, S. 108791
In: Materials and design, Band 239, S. 112766
ISSN: 1873-4197
In: Materials & Design, Band 59, S. 466-474