Suchergebnisse

Since the rise of mass fundraising platforms, they are offered to entrepreneurs and teams with innovative ideas. Under this trend, more and more start-ups and scholars pay attention to and study the factors that contribute to the success of mass fundraising. On the mass fundraising platform, people from different countries and different cultural backgrounds perceive the creativity of project products according to their personal preferences, and then make sponsorship decisions. In recent years, pro-social activities are not limited to large non-profit groups or organizations. More and more pro-social fundraising projects with public welfare nature are springing up, and more and more entrepreneurs mention pro-social keywords in the content description of the project, as a way to determine the degree of pro-sociality. In this study, 312 valid questionnaires are collected from the general public in Fujian Province, and each questionnaire represents the valid sample of this study. The results are as follows: 1. Environmental friendliness has a significant impact on the success of fundraising. 2. Creativity has a significant impact on the success of fundraising. 3. Socialization has a significant impact on the success of fundraising. According to the results, some suggestions are put forward, which are expected to help product design effectively convey the concepts of environmental friendliness, creativity and pro-sociality to more people through specific ways, so as to promote the success of sponsorship.

Due to the democratization and liberalization of national policies, which have promoted global economic development, and coupled with advances in information technology, dramatic changes have occurred in economic development. Among them, global cultural flows have far-reaching and wide-ranging impacts on countries worldwide. The interactive relationship between culture and the economy has enabled the cultural industry to grow rapidly. As the structure of industry and people's lifestyles and ideologies have changed, the development of design expertise has also transformed from tangible objects to the intangible world. Additionally, with the advent of the information society, emphasis has gradually been placed on interactive design, experience design, and service design. Intangible service design may become an important source of innovation and core competitiveness with future corporate value. The research object of this study is the average consumer in Fujian Province, China. Questionnaires were issued and collected by email. A total of 400 questionnaires were sent out, and 314 valid questionnaires were returned; thus, the recovery rate was 79%. The findings of this research include the following. (1) Social marketing significantly and positively affects service design. (2) Service design significantly and positively affects consumer-perceived value. (3) Social marketing significantly and positively affects consumer-perceived value. Based on these results, recommendations are made with the expectation of helping the development of cultural and creative industries to turn toward sustainable development.

AbstractRapid urban growth has become a global phenomenon. As these city populations expand, urban governance is even more of a daunting challenge in many countries. China is not an exception. It is at once a transitional state still undergoing urbanization and economic development; it is also currently experiencing a slowing economy. China's cities must simultaneously continue to improve the quality of urban life while maintaining social stability. Using the city of Guangzhou as an example of China's mega‐cities, this study explores the financing strategies used by Chinese cities to manage urban growth. While economic growth has always been the main priority, Guangzhou's strategy has not followed China's traditional approach of growth for growth's sake; instead, it is relying on investment in innovation and transportation to promote the local economy. Education is also being stressed as a means of fostering human resources. However, undisciplined infrastructure financing and ineffective intergovernmental fiscal relations are jeopardizing the city's fiscal sustainability. To correct this will require further reforms of China's fiscal system and a careful sequencing of reforms to maintain a sustainable growth in the urban area.

Despite the market dominance of WeChat in contemporary China, we currently know little about its significance for Chinese politics. WeChat enables strong-tie communicative networks, which prior research indicates is consequential for contentious political engagement. Drawing on evidence from focus groups conducted with Chinese citizens in the United Kingdom, we reveal that although WeChat users are often connected through offline social and professional networks, contentious politics manifests on the app only under a narrow range of circumstances. Furthermore, political contention on WeChat is reported by our respondents to be largely confined to matters of 'interest-oriented' and/or 'safe' topics that do not challenge the wider political system. This trend is driven by a combination of political and cultural dynamics which we elaborate in a theoretically informed thematic analysis, arguing that engaging with the concept of guanxi provides more insight into the political repercussions of WeChat in China than a focus on tie strength.