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"Challenging the focus on great powers in the international debate, this book explores how rising middle power states are engaging with emerging major military innovations and analyses how this will affect the stability and security of the Indo Pacific. Presenting a data-based analysis of how middle power actors in the Indo-Pacific are responding to the emergence of military Artificial Intelligence and Killer Robots, the book asserts that continuing to exclude non-great power actors from our thinking in this field enables the dangerous diffusion of Lethal Autonomous Weapon Systems (LAWS) to smaller states and terrorist groups, and demonstrates the disruptive effects of these military innovations on the balance of power in the Indo-Pacific. Offering a detailed analysis of the resource capacities of China, United States, Singapore and Indonesia, it shows how major military innovation acts as a circuit breaker between competitor states disrupting the conventional superiority of the dominant hegemonic state and giving a successful adopter a distinct advantage over their opponent. This book will appeal to researchers, end-users in the military and law enforcement communities, and policymakers. It will also be a valuable resource for researchers interested in strategic stability for the broader Asia-Pacific and the role of middle power states in hegemonic power transition and conflict"--

Corporate social marketing (CSM) is one of several initiatives companies can undertake to demonstrate their corporate social responsibility (CSR). While there are many motivations for CSR and CSM, all are linked to profit in some way, including promoting the reputation of the organization. While CSM is often seen as evidence of organizations making a contribution to their community, there are some industries whose CSM campaigns have drawn considerable controversy and criticism. This article discusses the role of the alcohol industry in developing and disseminating "responsible drinking" CSM activities. It discusses some of the problems identified with alcohol industry CSM campaigns—including evidence that industry education campaigns communicate ambiguous messages; improve public perceptions of the industry but do not discourage harmful or underage drinking; and divert attention from more effective approaches, such as controls on price and availability. The paper also addresses the issue of other CSM/CRM activities undertaken by the alcohol industry, such as encouraging consumers to purchase a brand by donating a proportion of the profits to health and social causes (including those that are exacerbated by alcohol consumption). It discusses the value of these activities for the industry and their potential negative impact on the health of the community. In summary, the evidence suggests that industry CSM and CRM activities protect the industry (from restrictive policies and declining sales) but may in fact be detrimental to the community.