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DergiPark: 326005 ; trakyasobed ; Even though it has been rather a lot studied that to what extent participation to politics is occurred with regard to general politics, the studies relating to levels and means of political participation at local level remains relatively weak. This paper aspires to reveal the aspects of participation of voters to local politics in Edirne. In parallel with this goal, firstly, certain qualitative and quantitative characteristics of voters are specified, such as age, gender, level of income, level of education. Then, the relation between these characteristics and political participation at local level is tried to be proved by some hypothesis tests. The results suggested that the higher the level of education or the level of income, the more intensive the participation to local politics. It is also deduced that political participation of voters differs according to neighbourhood they settle in. The evaluation of political participation is based on A. Robert Dahl's typology of political participation picked out amongst others in the literature and questionnaire form tried to be generated in accordance with the typology ; Siyasete katılımın ne boyutta gerçekleştiği genel siyaset açısından oldukça araştırılmış olmasına rağmen, yerel düzeydeki siyasete katılımın düzey ve araçlarına ilişkin çalışmalar görece zayıf kalmaktadır. Bu çalışma, Edirne'deki seçmenlerin yerel siyasete katılım düzeyini ortaya koymayı amaçlamaktadır. Bu amaç doğrultusunda, seçmenin yaşı, cinsiyeti, gelir düzeyi, eğitim düzeyi ve benzeri nitel ve nicel özellikleri belirtilmiş; ardından, bu özellikler ile yerel siyasete katılım arasındaki ilişki hipotez testleriyle sınanmaya çalışılmıştır. Yapılan testler sonucunda Edirne'de eğitim düzeyi veya gelir düzeyi arttıkça yerel siyasete katılımın yoğunlaştığı ve seçmenlerin siyasete katılımlarının, yerleşik oldukları mahalleye göre farklılık gösterdiği belirlenmiştir. Siyasete katılımın ölçülmesinde, literatürdeki katılım tanımlamalarından A. Robert Dahl'ın tipolojisi esas alınmış olup, anket soruları bu tipolojiye uygun olarak oluşturulmaya çalışılmıştır

Leaders and political parties which are one of the products of political marketing are the political products. Social issues and the requirements that are the result of these issues determine the route map of leaders and the party programme. It is hard for a party and for a leader that do not embrace neither their grassroots nor the needers of the grassroots of other parties, to protect their position. Social media being used as a instrument of political marketing plays a crucial role in especially affecting young electorate at the present time. This instrument have been begun to be used by politicians actively in Turkey recently. Till the enact of the Law No. 5678 which made an amendment in 1982 Constitution in 2007, the President of Turkey had been elected by the votes of the parliamentarians in Turkish Grand National Assembly. As a result of the amendment in 1982 Constitution in 2007, Turkish citizens have become enable in electing the President of Turkey via referendum. From a different point of view, this amendment also, hereinafter, enables candidates to make their own propaganda in order to increase their votes. In this paper, 2014 Presidency Election in Turkey in which there were three candidates Recep Tayyip ERDOĞAN, Ekmeleddin Mehmet İHSANOĞLU and Selahattin DEMİRTAŞ, is considered in terms of using social media. The aim of the paper is to present the differences of the propaganda instruments of the candidates that they used in election process, and how these instruments affected the results of the elections. It is also sought that how the usage of social media and number of followers affect the results of the elections. DOI:10.5901/mjss.2015.v6n2s5p139