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Frontmatter -- Contents -- Acknowledgments -- Introduction: Misinformation among Mass Audiences as a Focus for Inquiry -- PART I Dimensions of Audience Awareness of Misinformation -- ONE Believing Things That Are Not True: A Cognitive Science Perspective on Misinformation -- TWO Awareness of Misinformation in Health-Related Advertising: A Narrative Review of the Literature -- THREE The Importance of Measuring Knowledge in the Age of Misinformation and Challenges in the Tobacco Domain -- FOUR Measuring Perceptions of Shares of Groups -- FIVE Dimensions of Visual Misinformation in the Emerging Media Landscape -- PART II Theoretical Effects and Consequences of Misinformation -- SIX The Effects of False Information in News Stories -- SEVEN Can Satire and Irony Constitute Misinformation? -- EIGHT Media and Political Misperceptions -- NINE Misinformation and Science: Emergence, Diffusion, and Persistence -- TEN Doing the Wrong Things for the Right Reasons: How Environmental Misinformation Affects Environmental Behavior -- PART III Solutions and Remedies for Misinformation -- ELEVEN Misinformation and Its Correction: Cognitive Mechanisms and Recommendations for Mass Communication -- TWELVE How to Counteract Consumer Product Misinformation -- THIRTEEN A History of Fact Checking in U.S. Politics and Election Contexts -- FOURTEEN Comparing Approaches to Journalistic Fact Checking -- FIFTEEN The Role of Middle-Level Gatekeepers in the Propagation and Longevity of Misinformation -- SIXTEEN Encouraging Information Search to Counteract Misinformation: Providing "Balanced" Information about Vaccines -- Conclusion: An Agenda for Misinformation Research -- Contributors -- Index