Exploring the Effects of Online Advertising on Readers' Perceptions of Online News
In: Journalism & mass communication quarterly: JMCQ, Band 81, Heft 4, S. 733-749
ISSN: 2161-430X
This study examined how commercialization of Internet news sites can impact perceptions of news. An experiment (N=260) showed that perceptions of online news stories varied as a function of the presence or seriousness of online advertising and Internet use (light versus heavy). Among light Internet users, the inclusion of advertisements resulted in significantly lower perceived news value of hard news stories.