Suchergebnisse

AbstractBased on survey data collected from a nationally representative sample (N = 1,000), this study applies the psychometric paradigm to demonstrate that the American public perceived the monkeypox outbreak as a more dreaded risk than the monkeypox vaccine, but they also viewed the monkeypox vaccine as a more unknown risk. These perceptions influenced their overall risk judgment toward the monkeypox outbreak, support for public health responses and government assistance measures, and likelihood to get vaccinated. Contributing to research on risk perception, these findings indicate that the dread and unknown dimensions offer a more intricate assessment of risk perception beyond perceived susceptibility and perceived severity. Guiding risk communication practice, these results suggest that it is important to highlight to the public that the monkeypox vaccine is a mature technology and getting vaccinated before exposure provides the best protection for high‐risk populations.

AbstractTo test a possible boundary condition for the risk information seeking and processing (RISP) model, this study experimentally manipulates risk perception related to the 2014 Ebola outbreak in a nationally representative sample. Multiple‐group structural equation modeling results indicate that psychological distance was negatively related to systematic processing in the high‐risk condition. In the low‐risk condition, psychological distance was positively related to heuristic processing; negative attitude toward media coverage dampened people's need for information, which subsequently influenced information processing. Risk perception elicited more fear, which led to greater information insufficiency and more heuristic processing in the low‐risk condition. In contrast, sadness was consistently related to information processing in both conditions. Model fit statistics also show that the RISP model provides a better fit to data when risk perception is elevated. Further, this study contributes to our understanding of the role of discrete emotions in motivating information processing.

AbstractNarratives have been identified as an effective tool to communicate seemingly abstract and uncertain risks. This study integrates the construal level theory of psychological distance and narrative persuasion to examine how distance‐framed narratives influence young adults' attitude, behavioral intention, and policy support related to ocean plastic pollution. Results from an experimental survey (N = 889) indicate that the narrative featuring socially close characters and spatially close location is least effective in producing persuasive effects. Instead, the narrative depicting socially close characters' encounters at a spatially distant location is more persuasive. Within narrative conditions, the findings support the mediating role of identification and transportation in facilitating narrative effects. Serial mediation of identification/transportation and psychological distance perception was also observed. Findings from this study offer meaningful theoretical and practical implications for strategic communication on ocean plastic pollution.

AbstractThis study examines the interaction effect of message format (narrative vs. nonnarrative) and message framing (gain vs. loss) in e‐cigarette prevention targeting young adults. Results of a two‐way experiment (N = 439) revealed that transportation and discrete emotions mediated message effect on risk perception and behavioral intention. Compared to the gain‐framed nonnarrative, the gain‐framed narrative reduced feelings of guilt, and guilt was negatively related to risk perception and positively related to behavioral intention. Thus, the gain‐framed narrative achieved desirable persuasive outcome through guilt—increasing risk perception and decreasing intention to use e‐cigarette. Similarly, the loss‐framed narrative evoked greater sadness, which also led to increased risk perception and decreased behavioral intention. Transportation and discrete emotions mediated message effect in a serial order. This research not only contributes to the literature on narrative persuasion and emotion, but also provides insight for health communication designed for e‐cigarette prevention.

AbstractConstrual‐level theory suggests that high‐level abstract features weigh more in people's decision‐making at farther distance, while low‐level concrete features weigh more at closer distance. Based on this, we propose that psychological distance will influence the effect of risk versus efficacy framing on climate change engagement. In particular, risk perception related to the end‐state expectancy of climate change mitigation should influence people's climate change engagement at farther distance. In contrast, efficacy perception related to the perceived feasibility of attaining end‐state goals should influence engagement at closer distance. Results from an experimental survey based on a national sample that is both demographically and geographically representative (N = 1,282) supported our proposition. At closer spatial distance, perceived efficacy boosted by efficacy framing increased participants' intention to perform climate mitigation behaviors. In contrast, at farther distance, risk framing increased behavioral intention through heightened risk perception. Based on these findings, we suggest that when communicating distant and abstract risks, highlighting their disastrous impacts may better motivate action. In contrast, when communicating impending and concrete risks, stressing the feasibility of action may have stronger motivational potential.

This study is focused on social cognitive variables that motivate information seeking and information sharing related to Hurricane Harvey. Survey results from a nationally representative sample and a quota sample of Houston residents indicate that climate change beliefs and issue salience are consistent predictors of risk perception, which increases individuals' negative emotions and information insufficiency. This need for information subsequently motivates information seeking and information sharing. Informational subjective norms are significantly related to seeking and sharing in the Houston sample, whereas perceived information gathering capacity and trust in media are significant predictors in the national sample.

This study focuses on motivators of information processing during the 2016 U.S. presidential election cycle in relation to two specific topics—the election itself and the issue of climate change. We conducted two national surveys based on the risk information seeking and processing model (RISP) in October 2016, about a month before Election Day. Results indicate that political ideology is an important determinant of people's motivations for information processing related to both topics. These findings attest to the utility of the RISP model in explicating information processing behaviors beyond environmental and health risk issues.