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A nationally representative sample of 1,046 U.S. adults was randomly assigned to two experimental conditions that triggered different degrees of risk perception related to the Ebola outbreak. In the high‐risk condition, issue salience and deliberate processing increased individuals' altruistic behavioral intention. In contrast, cultural cognition worldview and negative emotions such as sadness and anger were significantly related to altruistic behavioral intention regardless of the experimental conditions. These findings suggest that affective responses diverge from cognitive processes in influencing risk‐related decisions. Practically, as the United States continues to send experts to the affected countries in West Africa, results from this study suggest meaningful pathways to improve risk communication intended to encourage more altruistic and pro‐social behaviors.

Although college students were among the populations that had the highest frequency of infection for H1N1 influenza, only 8% of them received H1N1 vaccine this past flu season nationwide. During the peak of this pandemic, information about H1N1 vaccine was widely available. However, knowledge test and behavioral data indicated that most college students were not equipped with basic facts about H1N1 and the H1N1 vaccine. To investigate socio‐psychological factors that might have deterred this high‐risk population from learning about and getting the H1N1 vaccine, this study tested the utility of a risk information seeking model in addressing this health communication problem. Data collected from an online survey of 371 college students showed that respondents seemed to overestimate how much they knew about the vaccine. Risk information seeking, however, positively influenced their intentions to get the vaccine. Results suggested that to communicate effectively to this population, it is important to emphasize the difference between perceived knowledge and actual knowledge, monitor emotional responses to potential risks, and promote getting flu vaccination as a socially desirable behavior.

We applied structural equation modeling to examine how the Risk Information Seeking and Processing (RISP) model predicts information-seeking intentions in the United States and China. The context for this comparison was climate change. Results indicate that in the Chinese sample, seeking intentions were less influenced by environmental attitudes, risk perceptions, negative affect, information insufficiency, and behavioral beliefs. Across the two samples, subjective norms had similar impacts on seeking intentions. Overall, the model has cross-cultural validity and applicability in accounting for risk communication behaviors in these two nations. Based on prior support for this model outside of the context of climate change, the model is well poised to serve as a framework for a variety of cross-cultural risk information–seeking contexts.

To understand what motivates people to attend to information about clinical trial enrollment, this study applies the risk information seeking and processing model (RISP) to explore potential differences in multichannel information seeking between (a) the general population and (b) cancer patients and their caregivers. The unique context of clinical trial enrollment grants this research an opportunity to study the RISP model in relation to a risk issue with varying relevance to the two samples as well as to investigate the role of emotion on information seeking. Key results suggested that risk perception and negative emotions had opposite effects on information seeking across the two samples; however, optimistic feelings had the most consistent, positive effects on seeking from all three types of information sources: interpersonal, traditional media, and online. These findings suggest important theoretical and practical implications in relation to promoting information seeking related to clinical trial enrollment among the general population as well as among specific patient groups.

AbstractResearch suggests that hurricane‐related risk perception is a critical predictor of behavioral response, such as evacuation. Less is known, however, about the precursors of these subjective risk judgments, especially when time has elapsed from a focal event. Drawing broadly from the risk communication, social psychology, and natural hazards literature, and specifically from concepts adapted from the risk information seeking and processing model and the protective action decision model, we examine how individuals' distant recollections, including attribution of responsibility for the effects of a storm, attitude toward relevant information, and past hurricane experience, relate to risk judgment for a future, similar event. The present study reports on a survey involving U.S. residents in Connecticut, New Jersey, and New York (n = 619) impacted by Hurricane Sandy. While some results confirm past findings, such as that hurricane experience increases risk judgment, others suggest additional complexity, such as how various types of experience (e.g., having evacuated vs. having experienced losses) may heighten or attenuate individual‐level judgments of responsibility. We suggest avenues for future research, as well as implications for federal agencies involved in severe weather/natural hazard forecasting and communication with public audiences.