Suchergebnisse

The problems of the formation of a promising marketing concept – the experiential marketing, which was developed in the context of the formation of an economy of experiences, are examined.The transformation of the classic marketing mix into the 9P model is reflected as part of the concept of experiential marketing. The relationship of experiential marketing and brand is shown, the ability of the brand to influence the creation of impression is noted.It is shown that the use of experiential marketing can be considered not only in the context of promoting consumer brands, but also for promoting tourist territories. The impressions of the territory of residence will arouse emotions in the consumer, causing empirical experiences, will determine its success in conditions of high competition.

The article substantiates the efficiency of the institutional assurance of the agricultural business economic capacity development. The ways and the institutional effect of the reformations in the agricultural sector have been defined. The aims of the state regulative policy under influence of the agricultural business have been revealed. The dynamics of the main rates changes of Ukraine's agricultural business development efficiency has been analyzed.

In Ukraine an expert institution by its functional tasks appreciably depends on provision of professional and qualitative services in carrying out forensic expert activity. However its possibilities are much wider, it can really realize influence on the public phenomena and processes within the competence defined by the law. This needs, on the one hand, financing, settlement of some questions at legislative level, and on another - competent and knowledgeable cooperation with law enforcement bodies. As the experience evidences, activity of an expert institution depends on many factors, but first of all, from clearly outlined regulatory direction. The constitutional principle of independency is laid in the basis of almost all legislation of Ukraine and of all political, law-enforcement aspects ofstatehood existence. Thus, article 1 ofthe Constitution of Ukraine formalizes that Ukraine is a sovereign and independent, democratic, social, law-based state. This means that state bodies should categorically observe these principles that was reflected in the principle of judges independency, and in self-sufficiency and independency of an investigator, and in a procedural self-sufficiency of forensic expert. The regulatory policy of an expert institution in its activity is based on certain principles but in order this mechanism to be effective it's necessary to be not only self-sufficient institution but also to function on the basis of partnership with other law enforcement bodies and public organizations. Therefore, today a governing tendency is a formation of partner relations between expert institutions of Ukraine, including expert institutions which are subordinated to the Ministry of Justice of Ukraine and the Ministry ofInternal Affairs of Ukraine and other law enforcement bodies and also with people and public organizations. ; Висвітлено основні проблеми діяльності та функціонування судово-експертних установ в Україні. Проаналізовано наукові погляди з цього питання. Визначено форми партнерства з правоохоронними органами, громадськими організаціями.

The article discusses the factors of forming, the essence and importance of a global ethic as a moral regulator of intercultural interaction in the modern global society. The current global ethics built around basic common goals - peace and dignity of people, social justice, individual freedom, cultural pluralism, sustainable development - and allow plans to achieve different objectives, functioning set of identities and nationalities. It lies in increasing awareness of common fate, common human and social rights, interests, shared vulnerability to global environmental, social and political crises of necessity, consequent, to find common solutions and act on the basis of cultural dialogue and cooperation. ; У статті розглядаються чинники формування, сутність і значення глобальної етики як морального регулятора міжкультурної взаємодії у сучасному глобальному суспільстві. Сучасна глобальна етика побудована нав­коло базових спільних цілей – мир, гідність людей, соціальна справедливість, свобода особистості, культурний плюралізм, сталий розвиток – і допускає плани досягнення різних цілей, функціонування безлічі ідентичностей і громадянств. Вона закладена в зростанні усвідомлення спільної долі, спільних людських і соціальних прав, інтересів, спільної вразливості до глобальних екологічних, соціальних і політичних криз із необхідністю, що випливає звідси, знаходити спільні рішення й діяти на основі культури діалогу й співпраці.