This paper explores the mass media perception of the European Union (EU) in Kazakhstan by utilizing the content analysis of the major mass media outlets. The authors examine news reports and periodical articles from four major national Kazakh newspapers using three measurement points. The first measurement point covers the early 1990s when Kazakhstan declared independence and began to establish its foreign relations. The second measurement point covers the periods before and after introduction of the EU Strategy for Central Asia (2006–2008). The third measurement point covers the years (2011–2013) associated with implementation with the EU Strategy and assessing its results. Our main findings suggest that Kazakhstan's mass media positively perceives the role of the EU in the region. Moreover, they tend to portray the EU mainly as an economic powerhouse. Our findings support some suggestions by similar studies of the EU's external perception.
The Arctic region is gaining increasing strategic importance due to its economic potential, resource richness, and shifting geopolitical landscape. The United States has recognized this significance and has established alliances and partnerships with various countries in the region to enhance its positions and interests. However, concerns exist regarding the limited understanding of the complex dynamics and evolving relationships among the US Arctic allies. The lack of comprehensive analysis and up-to-date information hinders the understanding of their strategic documents, military exercises, and interactions with global players like China and Russia. To address these concerns, our objective was to identify, analyze, and assess the factors that strengthen or weaken the interaction between US allies and partners in the Arctic region. We conducted an analysis of national Arctic strategies, reports, publications, and expert opinions from Western Arctic Council countries such as the USA, Canada, Denmark, Iceland, Norway, Sweden, and Finland. We also examined the reports and structures of the US defense services, interstate organizations like the North Atlantic Treaty Organization (NATO) and the North American Aerospace Defense Command (NORAD), as well as insights from leading experts on Arctic affairs in allied countries. The study revealed several factors that contribute to the strengthening of the US allies in the Arctic. These include active military cooperation within the North Atlantic Alliance, joint exercises, intelligence sharing, and the development of Arctic infrastructure to enhance regional security and defense capabilities. However, we also identified factors that weaken engagement among the US allies. These include differences in strategic goals, competing territorial claims, domestic political considerations, and varying relationships with other Arctic stakeholders like Russia and China. These factors can lead to tensions and challenges, which undermine collective action and impede the achievement of common goals.
