Suchergebnisse

This large-sample study of three Chinese societies—Mainland China, Taiwan, and Hong Kong—demonstrates the importance of media exposure for people's vaccination intentions during the COVID-19 pandemic. By employing two constructs (i.e., perceived susceptibility and severity) in the health belief model (HBM), the study identifies significant indirect effects of media exposure on individuals' vaccination intention in all three Chinese societies. That said, media trust negatively moderated the path from perceived severity to vaccination intention in Mainland China and Taiwan. In these two societies, the higher an individual's trust in media, the less influence of perceived severity on his/her vaccination intention. It suggests that the level of trust in media is a contextual factor in explaining individuals' decision-making on health issues. Generally, the combination of the HBM and media trust has been proven to be useful for understanding individuals' vaccination intentions. These findings provide practical considerations for governmental agencies, public institutions, and health campaign designers to promote vaccination in the pandemic.

Integrating strategic process theory and resource orchestration view, this study challenges and extends the prior model supporting the direct effect of communication on organizational performance by examining the mediating role of practitioners' strategic orientation. Employing two data sets of communication practitioners in China and Hong Kong, results of the structural equation model show that reputation orientation and organization-public relationship orientation represent two strategic value systems fully mediating the relationship between communication strategies and the organizational goal attainment. The findings support the proposition that business outcomes and competitive advantages at the organizational level depends not simply on various communication strategies formulated by senior executives and top communication managers, but more importantly, on how frontline communication professionals implement these strategies and translate resources into strategic communication processes. Moreover, the contextual sensitivity of findings indicates a relational shift underway in the strategic communication paradigm, but organization-public relationship is still far from a dominant cultural mechanism thoroughly endorsed by the industry.

China's digital campaign to "vaccinate all who can be vaccinated," officially launched in December 2020, carries global implications. Grounded in the agenda-setting framework to reveal how the responses of different groups are shaped and their agendas interact, this study analyzed two years of Sina Weibo (the largest Chinese microblogging service) and Baidu (the leading search engine in China) search index data to investigate the interrelationships among different groups' issue foci and the effects of sentiment, rationality, and moral motivation in the agenda-setting process. Large-scale computational analyses were conducted to determine the extent to which the Chinese government followed the public's issue preferences and identify which segment of the public had a stronger ability to set the agenda. The results indicated that as the central government transitioned from leading to following the public, regional governments had a greater impact on the public agenda compared to the central government or media. The government, public, and media differed in their usage of sentiment and moral motivation on social media during the vaccination campaign, and this varied depending on the campaign's stage. Notably, all stakeholders emphasized individual-centered values over community-centered values when addressing vaccination. The findings shed light on effective strategies for social mobilization through targeted public health messaging.

The Emergence of COVID-19 Misinformation: Conception and Message Characteristics -- Diffusion of Misinformation: Topological Characteristics and User Vulnerability -- Exposure to Misinformation: Patterns and Predictors -- Sharing Misinformation: Facilitating the Spread -- Consequences of Exposure to Misinformation: Negative Emotions and Biased Risk Perception -- The Antivax Phenomenon: Trust and Misinformation -- The Cognitive Outcomes of Misinformation: Misbeliefs and Knowledge -- Swamped: Misinformation and Information Overload -- Fighting Back: Citizen Actions to Combat Misinformation -- Modeling the Dynamic Process and Adverse Effects of Misinformation -- An Asian Perspective on Combating Misinformation: What Have We Learned?