Suchergebnisse

Purpose
The purpose of this study is to develop and empirically test a model that can predict factors affecting student recycling behavior. The theoretical model was based on motivation, place attachment, environmental concern and interpersonal altruism.


Design/methodology/approach
A cross-sectional study was conducted with college students in Taiwan using self-report questionnaires. Of the 800 distributed questionnaires, 523 were completed (response rate of 65.4%) and were analyzed using structural equation modeling. Partial least squares (PLS) were used to test the models and hypotheses.


Findings
The results showed that environmental concern, motivation, interpersonal altruism and place attachment have significant positive effects on recycling behavior and motivation and place attachment have significant positive effects on interpersonal altruism. This research contributes to the existing literature by discriminating between two sorts of motivation: intrinsic and extrinsic. Based on these findings, suggestions for future research and practical implications are presented.


Originality/value
Few studies have linked motivation, interpersonal altruism, environmental concern and place attachment to recycling behavior. Therefore, this study aimed to explore these relationships, specifically as they affect college students' behavior. This paper anticipates that increased knowledge about recycling behavior could be used to support the wider adoption of recycling practices.

Do existing public opinion surveys provide valid and reliable measures of attitudes towards environmental sustainability? This question is critical given the importance of public support for achieving sustainability. Starting with 28 survey items about the environment drawn from the World Values Survey Waves 5 and 6 and the 2010 International Social Survey Program, we assessed reliability by checking for significant correlations between similar or identical items on different surveys. Next, to assess validity, we evaluated correlations between survey items and 22 objective environmental indicators drawn from the Environmental Performance Index (EPI). As the level of economic development is a likely confound, we also performed partial correlation analyses controlling for GDP per capita. From the initial 28 items, we identified 23 sufficiently reliable items, but many of these were found to have low predictive power in the validity analysis. Items about air and water pollution were valid predictors of objective environmental conditions in these areas. Items asking about the relative importance of environmental problems compared to other social issues were also good positive predictors of progress on perceptible environmental issues. Items asking about general sentiment with no clear referent performed poorly. When controlling for GDP, country-level attitudes were more aligned with country-specific environmental conditions. Finally, nearly half of all EPI indicators were associated with few or no survey items, indicating the existence of 'blind spots' in public awareness. Our findings should offer guidance to both survey developers and users, as well as to policy makers responsible for conveying information about environmental sustainability to the wider public.

PurposeThis study attempts to fill the research gap by extending sustainability literature and providing empirical evidence that considers sustainability marketing commitment (SMC) as a fundamental attribute of effective marketing strategy that consequently improves tourism service quality, as represented by service attractiveness.Design/methodology/approachIn the current study, data was collected from 313 tourism and hospitality firms. To test the model, this study applied structural equation modeling (SEM) to investigate the relationships among environmental strategy, SMC, supplier trust and service attractiveness in a mediation-moderation setting.FindingsThe results indicate that the multiple mediation effects of environmental strategy may indirectly influence tourist attractiveness through SMC and tourism services. The two-way moderating effects reveal that supplier trust and socialization strengthen the service attractiveness development process, while three-way interaction discovered that socialization and supplier trust positively moderate the relationships between tourism services and service attractiveness.Originality/valueSustainable strategy is a future trend for tourism business management; however, unknown to most is the role of marketing and environmental strategy in tourism business due to lack of integration with concepts in marketing strategy, with the multidimensionality of tourism services, and with the function of trust and socialization, critically undermining analyses of service attractiveness. This paper combines corporate sustainability and sustainability marketing methods to explore how an environmental strategy can improve tourism services and enhance a destination's attractiveness based on a mediation-moderation mechanism.