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AbstractThis study aims to illuminate the importance of social, political, and economic capital in American presidential campaigns and elections. Regarding Donald Trump's unexpected win by national polls and the continued controversy arising out of his particular brand of populism, the study compares Trump's and Clinton's values shared with voters across multidimensional social, political, and economic capital during the 2016 presidential campaigns. Utilizing the capital indexes constructed by the researcher's pilot surveys and the hybrid measure of capital warmth formulated in the proposed model, this study explores voters' open‐ended answers about the Republican Party candidate, Donald Trump, and the Democratic Party candidate, Hillary Clinton, that were collected by the American National Election Studies prior to the 2016 presidential election. The study found that Clinton's political and economic capital resources, especially her political reputation and functional ability, more significantly contributed to her voters' support, voting, and confidence. However, in contrast to Clinton's strength in political capital, Trump cultivated relatively more and stronger social capital that contributed to his voters' support, choice, and voting strength. Trump's social capital overpowered Clinton's political capital and appeared to be a feasible answer for "Trumpism" in the 2016 American presidential election.

Because of historical structural barriers to their participation, minority groups have been characterized in past studies as less participatory, less efficacious, and more cynical than racial and ethnic majority voters. This study examines minority youth voters in terms of attitudes and feelings toward political candidates, channels of political information, and feelings of efficacy and cynicism through advertising experiments conducted across the United States. There was little effect on minority voter cynicism after exposure to ads, suggesting that young minorities find candidates believable, credible, and trustworthy. Peers are identified as the most significant source of information in these groups, making interpersonal communication a major change agent for young minority voters.

Scholars are rediscovering the social context of politics and governing, including race, trust, and, if recent elections are a guide, America's "culture wars." Social capital that network of social relations and the accompanying norms of trust and reciprocity is very much to the point of those dynamics. Evidence from the first round of welfare reform in the late 1990s is used to explore the relationship between elements of social capital, race and state welfare policy choices. The evidence from the welfare case suggests that one element of social capital, generalized trust, often has an independent effect on welfare policies. States with higher levels of trust are more likely to adopt welfare policies that rely on "carrots" rather than "sticks" to move individuals off welfare and into jobs. At the same time the evidence makes it clear that the influence of trust is very much conditioned by racial considerations, most notably the racial composition of welfare caseloads.

Political advertising effects on candidate evaluations, issue recall, political cynicism, and gender differences are explored in this pretest—posttest examination of 764 young adult participants. Results show no major gender differences in evaluation of candidates. Participants reported learning more about Bush's image and more about Kerry's issues through the ads. Exposure to ads did not produce increased cynicism among the participants but significantly increased political information efficacy.

Political advertising effects on candidate evaluations, issue recall, political cynicism, and gender differences are explored in this pretest—posttest examination of 764 young adult participants. Results show no major gender differences in evaluation of candidates. Participants reported learning more about Bush's image and more about Kerry's issues through the ads. Exposure to ads did not produce increased cynicism among the participants but significantly increased political information efficacy.

Political advertising effects on candidate evaluations, issue recall, political cynicism, and gender differences are explored in this pretest—posttest examination of 764 young adult participants. Results show no major gender differences in evaluation of candidates. Participants reported learning more about Bush's image and more about Kerry's issues through the ads. Exposure to ads did not produce increased cynicism among the participants but significantly increased political information efficacy.