Aufsatz(elektronisch)#12014
Механизмы социального влияния на бренды
In: Science of communication
In: Nauka - rastudent.ru., Band 7
Many scientists in their papers consider interrelation between advertising and society only from standpoint of advertising's influence. They see advertising as a factor of fashion-making and molding norms of behavior. In this article we will analyze relashionships of brands and society from the viewpoint of brands' adaptation to demands and features of society.