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Chapter 1. Introduction -- Chapter 2. Relevance Theory, Humour and Internet Communication -- Chapter 3. Internet Humour -- Chapter 4. Contextual Constraints on Internet Humour -- Chapter 5. Humour in Messaging Interactions -- Chapter 6. Humour on Social Networking Sites -- Chapter 7. Meme-Mediated Humorous Communication -- Chapter 8. Beyond Humour: Relevant Affective Effects./.

"This book offers a unique model for understanding the cognitive underpinnings, interactions and discursive effects of our evolving use of smartphones in everyday app-mediated communication, from text messages and gifs to images, video and social media apps. Adopting a cyberpragmatics framework, grounded in cognitive pragmatics and relevance theory, it gives attention to how both the particular interfaces of different apps and users' personal attributes influence the contexts and uses of smartphone communication. The communication of emotions - in addition to primarily linguistic content - is foregrounded as an essential element of the kinds of ever-present paralinguistic and phatic communication that characterizes our exchange of memes, gifs, "likes", and image- and video-based content. Insights from related disciplines such as media studies and sociology are incorporated as the author unpacks the timeliest questions of our digitally mediated age. Aimed primarily at scholars and graduate students of communication, linguistics, pragmatics, media studies and sociology of mass media, Smartphone Communication traffics in topics that will likewise engage upper-level undergraduate students"--

Abstract
Smartphone ads compete for the user's attention, which is initially intended to focus on other areas of the small
screen of the device. Despite this competition, smartphone advertisements aim to produce as much cognitive reward as possible in
exchange for the mental effort expended in their processing, that is, they aim at the audience's relevance, as claimed by
relevance theory (Sperber and Wilson 1995), a theory in which cyberpragmatics (Yus 2011) is rooted. This paper addresses several key qualities of effective smartphone
advertising from a cyberpragmatics perspective that focuses on possible sources of relevance of online communication, and now
applied to smartphone ads. Furthermore, it is claimed that today's smartphone-based advertising cannot be accounted for
pragmatically without the incorporation of key terms such as contextual constraint and non-propositional
effect, which add to more traditional pragmatic accounts of online communication (Yus 2017a, 2021a).

Abstract
In previous research (Yus 2016, 2017), a classification of jokes was proposed depending on how the humorous incongruity-resolution strategy was achieved. Twelve cases were isolated resulting from the combination of several parameters: (1) a differentiation between discourse-based incongruities and frame-based incongruities; (2) the location of the incongruity-triggering element (setup or punchline); and (3) three types of resolution: discourse-, frame- and implication-based. This paper proposes a similar taxonomy of incongruity-resolution patterns for a specific type of internet discourse: the image macro meme. The resulting seven-case taxonomy inherits some of the features of that were proposed for verbal jokes, albeit exhibiting the extent to which the image plays a specific role in the successful meme-centred humorous strategy.

AbstractInternet communication has evolved a lot since it first became popular in the early nineties of the last century. Pragmatics has also evolved and has tried to come to terms with the non-stop changes that internet is constantly producing in our lives and especially in how we communicate and interact. We are probably now at a stage of internet development in which we can make some sound predictions regarding certain challenges that a pragmatics of internet communication will have to face in the next few years to deal with the radical changes that are taking place in today's internet use. This article will be devoted to listing some of these research issues and to discussing what pragmatics can do to address them accurately, ranging from those issues centred upon the interpretation of online discourses to those involving interfaces and their options for contextualisation.

AbstractInternet memes are an example of the trend of replicability and spread of discourses through the Net within today's participatory culture. On paper, memes are instances of humorous discourse that abound on the internet, are replicated or altered, and then transmitted to other users. However, in this paper the focus is not on its humorous side, but on how every single stage of meme communication entails a greater or lesser impact on the user's self-concept, self-awareness and overall identity. The paper addresses five stages of meme communication and possible ways in which these stages influence the user's identity.

"This collection calls greater attention to the need for a clearer understanding of the role of discourse in the process of placemaking in the digital age and the increasing hybridisation of physical and virtual worlds. The volume outlines a new conceptualisation of place in the time of smartphones, whose technological and social affordances evoke placemaking as a collaborative endeavour which allows users to create and maintain a sense of community around place as shareable or collective experience. Taken together, chapters argue for a greater emphasis on the ways in which users employ discourse to manage this physical-virtual interface in digital interactions and in turn, produce "remixed" cultural practices that draw on diverse digital semiotic resources and reflect their everyday experiences of place and location. The book explores a wide range of topics and contexts which embody these dynamics, including livestreaming platforms, mourning in the digital age, e-service encounters, and Internet forums. While the overlay of physical and virtual information on location-based media is not a new phenomenon, this volume argues that, in the face of its increasing pervasiveness, we can better understand its unfolding and future directions for research by accounting for the significance of place in today's interactions. This book will be of interest to students and scholars in discourse analysis, digital communication, pragmatics, and media studies"--

AbstractThe internet and internet-mediated life have presented new issues and challenges for research on pragmatics. When analyzing the application of pragmatics to internet-mediated communication, a possibility is to set up a number of layers and study the contributions that traditional pragmatic schools can make to this new research area. These layers include, but are not limited to, user and contextual constraints, user to user by means of discourse, user to user in interaction, user to audience, user in a group of users and, user and non-intended no-propositional effects. Research on internet pragmatics, we believe, can, should and will extend and expand the scope of pragmatics. Ultimately, internet pragmatics, capturing and elucidating the order of things and the order of life more extensively, deeply and fully, seeks to explore and expound, from the perspective of pragmatics, ways of living, ways of doing, ways of seeing, and ways of (re)discovering.