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In today's world, the mass media are the key players in the processes of language innovation & change. New words stem from the recognition of the new contents of the reality or the newly-created awareness of its phenomena. Journalists are central actors in that process. They can be mediators -- when recognizing a language innovation as expressively suggestive &/or communicationally necessary -- or their authors -- spontaneous creators at first, & alter conscious promoters. Using the examples of the creation, spreading & semantic profiling of the words tajkunara (tycoon-dwelling), betonizacija (squeezing as many houses & parking lots as possible on a tract of land, without any parks, playgrounds, & communal spaces), apartmanizacija (rampant construction of insipid housing developments on the Adriatic coast), & its variant apartmanija, 1999-2004, the authors shows that the role of journalists & the mass media in general is not only to shape a critical social awareness & to participate in the debate on socially relevant topics, but also to (co)create new terms & thus vitally contribute to their adoption. 10 References. Adapted from the source document.

In today's world, the mass media are the key players in the processes of language innovation & change. New words stem from the recognition of the new contents of the reality or the newly-created awareness of its phenomena. Journalists are central actors in that process. They can be mediators -- when recognizing a language innovation as expressively suggestive &/or communicationally necessary -- or their authors -- spontaneous creators at first, & alter conscious promoters. Using the examples of the creation, spreading & semantic profiling of the words tajkunara (tycoon-dwelling), betonizacija (squeezing as many houses & parking lots as possible on a tract of land, without any parks, playgrounds, & communal spaces), apartmanizacija (rampant construction of insipid housing developments on the Adriatic coast), & its variant apartmanija, 1999-2004, the authors shows that the role of journalists & the mass media in general is not only to shape a critical social awareness & to participate in the debate on socially relevant topics, but also to (co)create new terms & thus vitally contribute to their adoption. 10 References. Adapted from the source document.

The Kosovo legend is only one of the many myths that bedevil the modern history of the Balkans

Die Kriege der letzten Jahre im ehemaligen Jugoslawien sind nicht das Ergebnis einer jahrhundertealten Feindschaft, sondern des rationalen Kalküls politischer Eliten. Die Mehrheit der Bevölkerung zeigte nicht die geringste Bereitschaft zur Aggression. Eine politische Tatsache ist jedoch die von der Belgrader Propaganda häufig ins Feld geführte serbische Furcht vor einem erneuten Genozid. Zudem war die Berichterstattung über die Vorgänge im ehemaligen Jugoslawien in großen Teilen geprägt von kulturellen und ideologischen Vorurteilen, die es der westlichen Welt unmöglich machten, diese Konflikte zu verstehen. Als Lehre lässt sich formulieren: Die Erinnerung des Menschen muss sich äußerer Kontrolle und Disziplinierung verweigern. (ICE)